Contract notice
Section I: Contracting
authority
I.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
UK
Contact person: Sarah Waters
Telephone: +44 2476478600
E-mail: sarah.waters@ahdb.org.uk
NUTS: UKG13
Internet address(es)
Main address: https://defra.bravosolution.co.uk/
Address of the buyer profile: https://defra.bravosolution.co.uk/
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://defra.bravosolution.co.uk/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://defra.bravosolution.co.uk/
Tenders or requests to participate must be sent to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:
https://defra.bravosolution.co.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture and Horticulture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Marketing activities in Mexico covering Pork for AHDB
Reference number: 2021-546
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes.
AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to:
• Maximise and track engagement with AHDB’s core target audience social media
• Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media
• Increase and track participation to our events
• Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each.
It is preferable that the supplier is based or has a commercial office in Mexico
II.1.5) Estimated total value
Value excluding VAT:
180 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341000
II.2.3) Place of performance
NUTS code:
MX
Main site or place of performance:
Mexico
II.2.4) Description of the procurement
Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work.
• Identify opportunities for paid promotion through all social media channels
• Identify audiences & targeting opportunities
• Create & deliver a successful Social Media Content and Advertising Strategy
• Ad budgeting & goal setting
• Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc…
• Day to day campaign management
• Monthly Reporting, forecasting & budget spend
• Offer advice & guidance for sponsored (boosted) ads
• Social media paid ad marketing to include: Facebook & LinkedIn
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
03/10/2022
End:
03/10/2025
This contract is subject to renewal: Yes
Description of renewals:
Initial contract is for 1 year with the option to extend for a further 1+1. Extensions will be reviewed on an annual basis where new KPI targets will be set and agreed between both parties
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
07/07/2022
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
07/07/2022
Local time: 13:00
Place:
AHDB HQ
Information about authorised persons and opening procedure:
Procurement Manager
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
VI.4) Procedures for review
VI.4.1) Review body
Defra
Nobel House 17 Smith Square
London
SW1P 3JR
UK
VI.5) Date of dispatch of this notice
18/05/2022