Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
MAG Airport Limited
11748654
MAG, 3rd Floor, Olympic House
Manchester
M90 1QX
UK
E-mail: peter.odriscoll@magairports.com
NUTS: UKD33
Internet address(es)
Main address: http://www.magworld.co.uk
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Airport Related Activity
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
The Provision of Media Buying Services
Reference number: ID5345
II.1.2) Main CPV code
79341400
II.1.3) Type of contract
Services
II.1.4) Short description
A media buying agency needs to be appointed which can cover the full mix of digital and
offline solutions, allowing a full cross channel multi-functional campaign with a
demonstrable ROI plan. Media will need to be purchased and the agency will need to have
access to specific media ?inventory? and platforms to allow MAG to advertise their products
/ messages.
To ensure we are competing and have access to the best forms of media, the media house
will need to work with us directly to understand the objectives, briefs, and budgets.
The media agency will be required to deliver a ?one stop shop? service of planning a media
campaign. The successful bidder will have access to inventory which can only be accessed
through direct buying with a media agency.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
900 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKD33
UKF22
UKH35
Main site or place of performance:
Mainly it would probably be Manchester Airport then Stansted Airport then East Midlands
Airport
II.2.4) Description of the procurement
The Provision of Media Buying Services
II.2.5) Award criteria
Quality criterion: Professional Experience, Capability & Technical Quality
/ Weighting: 100%
Cost criterion: Scenario questions around budget and value
/ Weighting: 0%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-034893
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Lot No: 0
Contract No: 5345
Title: The Provision of Media Buying Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
18/04/2023
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Anything is Possible Media Limited
10910014
Brighton
BN1 4EA
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
MAG Group Legal
MAG, 3rd Floor
Manchester
M90 1QX
UK
VI.5) Date of dispatch of this notice
12/05/2023