II.2.3) Place of performance

NUTS code:

UKL21

Main site or place of performance:

Concept House, Cardiff Road, Newport NP10 8QQ

II.2.4) Description of the procurement

The supplier will primarily be tasked with developing and delivering the IPO’s campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full. The primary services to be performed within this contract will be to successfully deliver complete behavioural campaigns for consumer and education. These may vary from campaign to campaign but typically include:<br/><br/>Strategy development: working with IPO teams to understand and shape the campaign objective, audience and strategy.<br/><br/>Market research: the capability or ability to outsource quick surveys that can help shape campaigns or PR angle.<br/><br/>Creative: graphic design, copywriting and photography. The IPO has its own in-house creative team. We have more than 20 staff covering a range of specialisms and we would encourage collaboration. <br/><br/>Digital channel marketing: if appropriate developing and delivering digital marketing tactics including, but not exhaustive social media marketing & influencers, pay per click, email and content marketing that will help us to achieve the objective and reach our target audience.<br/><br/>Campaign Management: Working with named IPO team / individual to oversee the execution of the campaign, monitor performance and make adjustments to ensure that the campaign delivers against its objective.<br/> <br/>Campaign Evaluation & Analytics: conduct ongoing tracking and analysing KPI’s and providing refinements to ensure delivery. Each campaign will require a full campaign evaluation on completion.<br/><br/>Public Relations: Manage media and press releases and liaison on specific campaigns. The IPO’s press function can provide support to the successful supplier, and we would strongly encourage collaboration between both teams. <br/><br/>Events: if appropriate to the campaign and budget, management and delivery of events and outreach activity.<br/><br/>N.B. The above is a non-exhaustive list and the IPO might require the supplier to provide other/additional services with are reasonably performed within the marketing campaign sector.<br/><br/>The contract has not been split into lots as the primary purpose is build a long-term relationship where savings are achieved via the consistency of one supplier. <br/>This contract does not guarantee any work, but will be the main call-off for all marketing type services. <br/>The Restricted Tender Procedure was followed. This procedure ensures that only suitable suppliers will be shortlisted for competition to appoint a supplier on a MEAT (Most Economically Advantageous Tender) basis.

II.2.5) Award criteria

Quality criterion: Written / Weighting: 70%

Quality criterion: Social Value / Weighting: 10%

Quality criterion: Presentation / Weighting: 20%

Cost criterion: Cost / Weighting: 0%

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Intellectual Property Office

Concept House, Cardiff Road

Newport

NP10 8QQ

UK

E-mail: information@ipo.gov.uk

Internet address(es)

URL: https://www.gov.uk/government/organisations/intellectual-property-office

Intellectual Property Office

Concept House, Cardiff Road

Newport

NP10 8QQ

UK

E-mail: information@ipo.gov.uk

Internet address(es)

URL: https://www.gov.uk/government/organisations/intellectual-property-office

Intellectual Property Office

Concept House, Cardiff Road

Newport

NP10 8QQ

UK

E-mail: information@ipo.gov.uk

Internet address(es)

URL: https://www.gov.uk/government/organisations/intellectual-property-office