Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Fylde Borough Council
Fylde Council The Town Hall St Annes Road West
Lytham St Annes
FY81LW
UK
Contact person: Stephen Camm
Telephone: +44 1253658615
E-mail: stephen.camm@fylde.gov.uk
NUTS: UKD45
Internet address(es)
Main address: https://new.fylde.gov.uk
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Tender for the Provision of Sport and Leisure Services in Fylde
II.1.2) Main CPV code
92000000
II.1.3) Type of contract
Services
II.1.4) Short description
Fylde Borough Council has undertaken a procurement for a leisure services operator to deliver investment in, and management of, key swimming facilities across the Borough. The scope of the contract includes:
• St Anne's Swimming Pool
• Kirkham Pool
The procurement exercise sought to secure a long-term operating and investment partner, with proposals including both operational delivery and associated capital investment in the facilities.
Following the completion of the procurement process, the Council approved the appointment of a preferred operator and the associated investment strategy for both sites.
To ensure continuity of service pending completion of the final contractual arrangements, Fylde Borough Council has entered into an interim agreement with the operator. This interim arrangement will expire on 30 June2026, after which the full contractual agreement is expected to be finalised and executed.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
39 040 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKD45
Main site or place of performance:
St Anne's Swimming Pool South Promenade, Lytham St Anne's FY8 1SW
Kirkham Swimming Pool, Mythop Rd, Lytham St Anne's FY8 4HB
II.2.4) Description of the procurement
The original contract notice 2024/S 000-037050, published on 15 November 2024, stated an intended contract duration of 10 years plus 3 X 5 Year options to extend.
Following completion of the procurement process and consideration of the preferred delivery model, Full Council on 27 January 2026 approved Option C, which included:
• Enhanced capital investment in facilities; and
• Appointment of the preferred operator under a revised commercial model.
As part of this approved option, the contract duration was extended to 15 years to:
• Ensure long-term financial sustainability of the operating model;
• Reflect the scale of capital investment and lifecycle requirements; and
• Enable delivery of the Council's strategic leisure and community objectives.
The published contract award therefore reflects the approved 15-year contract term, as authorised by Full Council.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 55
Cost criterion: Price
/ Weighting: 45
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-037050
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/04/2026
V.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Places For People Leisure Management Limited
02585598
05 Grays Inn Rd, London
London
WC1X 8QR
UK
NUTS: UKI
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 39 040 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Royal Court Of Justice
London
UK
VI.5) Date of dispatch of this notice
08/05/2026