CONTRACT NOTICE - UTILITIES

Section I: Contracting Entity

I.1)

Name, Address and Contact Point(s)

I.2)

Main activity or activities of the contracting entity

	Production, transport and distribution of gas and heat
	Electricity
	Exploration and extraction of gas and oil
	Exploration and extraction of coal and other solid fuels
	Water
	Postal services
	Railway services
	Urban railway, tramway, trolleybus or bus services
	Port-related activities
	Airport-related activities

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting entity

Rail Delivery Group Campaign 2015.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

II.1.2)

Site or location of works, place of delivery or performance

Nationwide.

II.1.3)

This notice involves

A public contract
The setting up of a Dynamic Purchasing System
The establishment of a framework agreement

II.1.4)

Information on framework agreement (if applicable)

Framework agreement with a single operator
Framework agreement with several operators

Number of participants to the framework agreement envisaged

Duration of the framework agreement

Estimated total value of purchases for the entire duration of the framework agreement

Frequency of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

The Rail Delivery Group (RDG) brings together the owners of Britain's passenger and freight operating companies and Network Rail to provide leadership for the rail industry.

As part of an agreed, overarching communications strategy, the RDG is developing a nation-wide campaign to showcase GB rail's successful revival and future ambition, and highlight how the railway benefits the country's economy.

This campaign, the first significant national activity since the 1980s, will also explain how investment is improving services and how rail users and taxpayers are funding these improvements.

The initiative will complement and reflect current and planned improvements in the customer experience through the investment of 38 billion GBP in new capacity, stations, technology and electrification from now to 2019.

Target audiences will include commuter, business and leisure users of the railways, as well as non-rail users.

The campaign will employ an integrated mix of media including paid for advertising, earned and owned, including train operator and Network Rail channels.

The RDG now wishes to engage an agency to support the development, implementation and measurement of this programme.

Agencies will be requested to develop detailed creative and targeted, efficient media strategies, and robust measurement criteria including all associated costings. The strategy should be supported by appropriate evidence and case studies to illustrate its merit.

II.1.6)

Common Procurement Vocabulary (CPV)

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

II.1.8)

Division into lots

II.1.9)

Will variants be accepted

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

II.2.2)

Options

Any contract shall be awarded on the basis of an initial multi-year campaign commencing in 2015. Subject to the success of this campaign RDG may decide to carry out further campaigns. RDG will therefore have the right to extend the term of any contract awarded to enable the provision of any such additional campaigns.

Provisional timetable for recourse to these options

Number of possible renewals

In the case of renewable contracts, estimated time frame for subsequent calls for competition:

II.3)

Duration of the contract or limit for completion

Section III: Legal, Economic, Financial and Technical Information

III.1)

Conditions relating to the contract

III.1.1)

Deposits and guarantees required

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

III.1.4)

Other particular conditions to which the performance of the contract is subject

III.2)

Conditions for Participation

III.2.1)

Personal situation of suppliers,contractors or service providers

III.2.2)

Economic and financial capacity

(1) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.

(2) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.

III.2.3)

Technical capacity

III.2.4)

Reserved contracts

The contract is restricted to sheltered workshops
The execution of the contract is restricted to the framework of sheltered employment programmes

Section IV: Procedure

IV.1)

Type of Procedure

Open		Restricted
Negotiated		Have candidates already been selected?	No

IV.2)

Award Criteria

IV.2.2)

An electronic auction will be used

IV.3) Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting entity

IV.3.2)

Previous publication concerning the same contract

Periodic indicative notice
Notice on a buyer profile

Other previous publications

IV.3.3)

Conditions for obtaining contract document and additional documents

IV.3.4)

Time-limit for receipt of tenders or requests to participate

IV.3.5)

Language or languages in which tenders or requests to participate can be drawn up

IV.3.6)

Minimum time frame during which the tenderer must maintain its tender 

IV.3.7)

Conditions for opening tenders

Section VI: Complementary Information

VI.1)

Indicate whether this Procurement is a Recurrent one and the estimated timing for further notices to be published

VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

VI.3)

Additional Information

Expressions of interest should consist of a maximum of 10 x A4 pages, include evidence of how your agency meets the minimum criteria described in this notice and cover any other supporting information or qualifications.

An Invitation to Tender (ITT) will be issued to a maximum of 8 agencies.

3 short-listed agencies will be chosen to develop proposals to pitch. The RDG plan is to be in a position to launch the campaign in 2015.

Interested parties should be able to demonstrate:

— a proven track record of delivering multi-channel, integrated campaigns to precisely targeted and segmented audiences;

— the ability to work seamlessly with specialist creative, digital, PR, media planning, content marketing and other teams and/or agencies providing a ‘one-stop shop' solution;

— an in-depth knowledge of British culture, society and politics; and;

— capacity and appetite to sustain and develop a national strategy and campaign over a 3-5 year period.

(MT Ref:143250).

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures

Body responsible for mediation procedures

VI.4.2)

Lodging of appeals

VI.4.3)

Service from which information about the lodging of appeals may be obtained

VI.5)

Dispatch date of this Notice

ANNEX A

Additional Addresses and Contact Points

I)

Address and contact points from which further information can be obtained

II)

Address and contact point from which additional documentation may be obtained

III)

Address and contact point to which Tenders/Requests to Participate must be sent