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Summary

OCID:: ocds-kuma6s-031469
Published by:: University of South Wales
Authority ID:: AA0315
Publication date:: 16 November 2015
Deadline date:: -
Notice type:: Contract Award Notice
Has documents:: No
Has SPD:: No
Has Carbon Reduction Plan:: N/A

Abstract

The University of South Wales is a modern UK university based in Wales with campuses located in Pontypridd, Newport and Cardiff. It attracts over 30,000 students from 120 countries across the World. The University is seeking to appoint up to four full-service agencies with the in-house capability spanning strategic planning, branding, creative design, advert, brochure and literature production (including bi-lingual material, direct mail and prospectuses), print procurement and management, website design, social media creative and integrated media ie video and mobile apps, and media buying. CPV: 79341000, 79341400, 79341200, 79342000.

Full notice text

CONTRACT AWARD NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)

Official Name: University of South Wales
Postal Address: Procurement , University of South Wales, Finance Dept, Llantwit Road
Town: Pontypridd	Postal Code: CF37 1DL	Country: UK
For the attention of: Sharon K Jenkins / Tina J Struebig	Telephone: +44 1443482385
E-Mail: procurement@southwales.ac.uk	Fax: +44 1443482384
General Address of the contracting authority (URL) Address of the Buyers Profile (URL) http://www.sell2wales.gov.uk/search/Search_AuthProfile.aspx?ID=AA0315

I.2)

Type of contracting Authority and Main Activity or Activities

	Ministry or any other national or federal authority, including their regional or local sub-divisions
	National or federal agency/Office
	Regional or local Authority
	Regional or local Agency/Office
	Body governed by public law
	European Institution/Agency or International Organisation

	General public services
	Defence
	Public order and safety
	Environment
	Economic and financial affairs
	Health
	Housing and community amenities
	Social protection
	Recreation, culture and religion
	Education

The contracting authority is purchasing on behalf of other contracting authorities: No

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

Marketing Services - Full Service Agency provision

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

Service category 13
In case of contract for service categories 17 to 27 (see Annex C), do you agree to the publication of this notice?

II.1.2)

Main site or location of works, place of delivery or performance

University of South Wales

NUTS Code UK

II.1.3)

This notice involves a framework agreement

The conclusion of a framework agreement

Contracts based on a dynamic purchasing system (DPS)

II.1.4)

Short description of the contract or purchase(s)

II.1.5)

Common Procurement Vocabulary (CPV)

	Main vocabulary	Supplementary vocabulary (when applicable)
Main object	79341000
Additional objects

79341400

79341200

79342000

II.1.6)

Contract covered by the government procurement agreement (GPA)

Yes

II.2)

Total final value of the contract(s)

II.2.1)

Total final value of the contract(s)

Lowest offer: 1900000 Highest offer: 2500000 Currency: GBP Excluding VAT

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

Restricted

IV.2)

Award criteria

IV.2.1)

Award criteria

Lowest Price

The most economically advantageous tender in terms of

	Criteria	Weighting
1	Strategic market planning and brand building expertise. An understanding of Higher Education recruitment practices and communication channels for undergraduate, postgraduate and professional study applicants located in the UK, EU and internationally.	20
2	Creative and original design capabilities across a range of outputs (ie, prospectuses, annual reports, exhibition stands, digital web banners, e-communications etc,) appropriate for the undergraduate, postgraduate and professional study student markets, and other stakeholder audiences. The ability to design and produce copy for some outputs in Welsh only or bi-lingual in order to meet the University’s obligations under the Welsh Language Scheme.	20
3	No fee pitch brief response	20
4	Transparent pricing for services. Provision of hourly rates for the following:- 1.Account management - project and implementation management, 2.Design and artworking for print media and digital media, 3.Copywriting, 4.Website interactive design and build, 5.Social media consultancy and implementation, 6.Strategy consultancy, i.e.. brand, marketing, campaigns (daily rate), 7.Photography and art direction (daily rate). Explanation of how you would split agency rebate on media buying arrangements.	15
5	Expertise in producing e-communications including dynamic content which are responsive. Knowledge of the latest trends in social media, experience of content marketing, producing viral social media creative, video and mobile app development, with practical and relevant experience of youth marketing and / or Higher Education student recruitment.	15
6	Relationship with media owners, fee discount / commission arrangements, extensive campaign media planning and fulfilment, accurate metrics and research to support media recommendation. Local, national and global media buying experience.	15
7	Account management services to be based within 75 miles of the University’s head office located on the Pontypridd Campus (postcode CF37 1DL). Quality and experience of staff dedicated to servicing Account (if consultants or freelance staff are to form part of the tender pitch, they should be clearly identified as such in the documentation). ISO accreditations and arrangements for quality control including accuracy guarantees offered. Evaluation and review mechanisms and, cost control systems in place.	15
8	Quality of response to the expression of interest and provision of subsequent documentation (if requested).	5

IV.2.2)

An electronic auction has been used

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority

Tender 1426

IV.3.2)

Previous publication(s) concerning the same contract

Contract notice
Notice Number in OJ 2015/S 147-271515 of 01-08-2015

Other previous publications

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

11-11-2015

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

Official Name: Golley Slater Recruitment Advertising (Cardiff)
Postal Address: Wharton Place, Wharton Street
Town: Cardiff	Postal Code: CF10 1GS	Country: UK
E-Mail:	Telephone:
Internet address (URL): http://golleyslatercardiff.co.uk/	Fax:

V.4)

Information on value of contract

Annual or monthly value:3 Years

V.5)

The contract is likely to be subcontracted

No
If yes, value or proportion of the contract likely to be subcontracted to third parties

Short description of the value/proportion of the contract to be subcontracted

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

11-11-2015

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

Official Name: Sbw Advertising Ltd
Postal Address: Castle Court, 6 Cathedral Road
Town: Cardiff	Postal Code: CF11 9LJ	Country: UK
E-Mail:	Telephone:
Internet address (URL): www.sbwadvertising.co.uk	Fax:

V.4)

Information on value of contract

Annual or monthly value:

V.5)

The contract is likely to be subcontracted

No
If yes, value or proportion of the contract likely to be subcontracted to third parties

Short description of the value/proportion of the contract to be subcontracted

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

11-11-2015

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

Official Name: Hughes Advertising & Design
Postal Address: 12 Coopers Yard, Curran Road
Town: Cardiff	Postal Code: CF10 5NB	Country: UK
E-Mail:	Telephone:
Internet address (URL): www.hughes-ad.co.uk	Fax:

V.4)

Information on value of contract

Annual or monthly value:

V.5)

The contract is likely to be subcontracted

No
If yes, value or proportion of the contract likely to be subcontracted to third parties

Short description of the value/proportion of the contract to be subcontracted

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

11-11-2015

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

Official Name: S3 Advertising
Postal Address: 2St Floor Westgate House , Womanby Street
Town: Cardiff	Postal Code: CF10 1BR	Country: UK
E-Mail:	Telephone:
Internet address (URL): www.s3advertising.agency	Fax:

V.4)

Information on value of contract

Annual or monthly value:

V.5)

The contract is likely to be subcontracted

No
If yes, value or proportion of the contract likely to be subcontracted to third parties

Short description of the value/proportion of the contract to be subcontracted

Section VI: Complementary Information

VI.1)

Contract related to a project and/or programme financed by community funds?

No

If yes, indicate the project/programme and any useful reference

VI.2)

Additional Information

(WA Ref:37172)

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures

Official Name: University of South Wales
Postal Address: Finance Dept, Llantwit Road, Treforest,
Town: Pontypridd	Postal Code: CF37 1DL	Country: UK
E-Mail: procurement@southwales.ac.uk	Telephone: +44 1443482385
Internet address (URL):	Fax:

Body responsible for mediation procedures

Official Name:
Postal Address:
Town:	Postal Code:	Country:
E-Mail:	Telephone:
Internet address (URL):	Fax:

VI.3.2)

Lodging of appeals

Precise information on deadline(s) for lodging appeals:

VI.3.3)

Service from which information about the lodging of appeals may be obtained

Official Name:
Postal Address:
Town:	Postal Code:	Country:
E-Mail:	Telephone:
Internet address (URL):	Fax:

VI.4)

Dispatch date of this Notice

16-11-2015

SF 23

Coding

Commodity categories

ID	Title	Parent category
79341400	Advertising campaign services	Advertising services
79341200	Advertising management services	Advertising services
79341000	Advertising services	Advertising and marketing services
79342000	Marketing services	Advertising and marketing services

Delivery locations

ID	Description
1017	Bridgend and Neath Port Talbot
1022	Cardiff and Vale of Glamorgan
1015	Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013	Conwy and Denbighshire
1020	East Wales
1023	Flintshire and Wrexham
1016	Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012	Gwynedd
1011	Isle of Anglesey
1021	Monmouthshire and Newport
1024	Powys
1014	South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018	Swansea
1010	West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID	Description
There are no alert restrictions for this notice.

Document family

Notice details
JUL096513: Marketing Services - Full Service Agency provision Publication date: 31 July 2015 Deadline date: 28 August 2015 00:00 Notice type: Contract Notice Authority name: University of South Wales
NOV111150: Marketing Services - Full Service Agency provision Publication date: 16 November 2015 Notice type: Contract Award Notice Authority name: University of South Wales

About the buyer

Main contact:: procurement@southwales.ac.uk
Admin contact:: N/a
Technical contact:: N/a
Other contact:: N/a

Further information

Date	Details
No further information has been uploaded.

Marketing Services - Full Service Agency provision

Contents

Summary

Abstract

Full notice text

CONTRACT AWARD NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)

I.2)

Type of contracting Authority and Main Activity or Activities

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

II.1.2)

Main site or location of works, place of delivery or performance

II.1.3)

This notice involves a framework agreement

II.1.4)

Short description of the contract or purchase(s)

II.1.5)

Common Procurement Vocabulary (CPV)

II.1.6)

Contract covered by the government procurement agreement (GPA)

II.2)

Total final value of the contract(s)

II.2.1)

Total final value of the contract(s)

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

IV.2)

Award criteria

IV.2.1)

Award criteria

IV.2.2)

An electronic auction has been used

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority

IV.3.2)

Previous publication(s) concerning the same contract

Other previous publications

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

Short description of the value/proportion of the contract to be subcontracted

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

Short description of the value/proportion of the contract to be subcontracted