Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
DoH — Public Health Agency
12 - 22 Linenhall Street
Belfast
BT2 8BS
UK
Contact person: Louise Thompson
E-mail: louise.thompson@finance-ni.gov.uk
NUTS: UK
Internet address(es)
Main address: https://etendersni.gov.uk/epps
Address of the buyer profile: https://etendersni.gov.uk/epps
I.1) Name and addresses
NI Public Health Agency
Unit 12-22, Linenhall Street
Belfast
BT2 8BS
UK
E-mail: louise.thompson@finance-ni.gov.uk
NUTS: UK
Internet address(es)
Main address: https://etendersni.gov.uk/epps
Address of the buyer profile: https://etendersni.gov.uk/epps
I.2) Joint procurement
The contract involves joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Health
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
DoH — Public Health Agency — Appointment of advertising, marketing and communications agency to deliver public information campaigns.
Reference number: 331419
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
The PHA wishes to appoint an advertising, marketing and communications company to deliver campaign advertising and related services. The contract will be awarded for an initial period of 2 years with the option to extend by 2 further periods of 1 year each. The PHA campaign budget for 2016/17 is estimated up to a maximum of 1 900 000 GBP. However it should be noted as the new contract will not begin until September 2016 a significant element of the campaign programme will have been undertaken prior to that date. Therefore for the remainder of the 16/17 financial year it is estimated that a maximum upper limit of 850 000 GBP may be anticipated. The following years' budgets are to be established.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
7 600 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79341400
79341200
II.2.3) Place of performance
NUTS code:
UKN
II.2.4) Description of the procurement
The PHA wishes to appoint an advertising, marketing and communications company to deliver campaign advertising and related services. The contract will be awarded for an initial period of two years with the option to extend by 2 further periods of 1 year each. The PHA campaign budget for 2016/17 is estimated up to a maximum of 1 900 000 GBP. However it should be noted as the new contract will not begin until September 2016 a significant element of the campaign programme will have been undertaken prior to that date. Therefore for the remainder of the 16/17 financial year it is estimated that a maximum upper limit of 850 000 GBP may be anticipated. The following years' budgets are to be established.
II.2.5) Award criteria
Quality criterion: Understanding of the key challenges
/ Weighting: 21.7
Quality criterion: Campaign high level critical path
/ Weighting: 4.2
Quality criterion: Media strategy
/ Weighting: 18.2
Quality criterion: Research
/ Weighting: 5.6
Quality criterion: Creative proposal
/ Weighting: 20.3
Cost criterion: Cost
/ Weighting: 30
II.2.11) Information about options
Options:
Yes
Description of options:
Initial period of 2 years with the option to extend by 2 further periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2016/S 109-195183
Section V: Award of contract
Lot No: 0
Contract No: 1
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
11/11/2016
V.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 9
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Genesis Advertising Ltd
33 College Gardens
Belfast
BT9 6BT
UK
Telephone: +44 2890313344
E-mail: helen.blakley@wearegenesis.co.uk
NUTS: UK
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 7 600 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/mediation procedures
UK
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
CPD will comply with the Public Contracts regulations 2015 and, where appropriate, will incorporate a standstill period (i.e.) a minimum of 10 calendar days) at the point information on the award of contract is communicated to tenderers. That notification will provide full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract is entered into VI.4.4) Service from which information about the review procedure may be obtained.
VI.5) Date of dispatch of this notice
14/11/2016