Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
NCS Trust C.I.C.
1 Silchester Road
London
W10 6EX
UK
Contact person: Mark Voller
E-mail: markvoller@ncstrust.co.uk
NUTS: UK
Internet address(es)
Main address: http://www.ncsyes.co.uk
Address of the buyer profile: http://www.mytenders.org/search/Search_AuthProfile.aspx?ID=AA28848
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: youth engagement
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
NCS Marketing Frameworks.
Reference number: NCSMAFRA15
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The creation of five (5), four (4) Year Framework Agreements, each of which envisaged to have a maximum number of five (5) participants, for the following Marketing services, listed as individual Lots:
Lot 1 — Advertising and Strategic Planning.
Lot 2 — Social Media Agency.
lot 3 — Video Production.
Lot 4 — Consumer Lifestyle PR.
Lot 5 — Experiential Agency.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
375 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Advertising & Strategic Planning
II.2.2) Additional CPV code(s)
79340000
79341000
79341100
79341200
79341400
79000000
79342000
79413000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
Service Providers must have the ability to attend regular contract meetings, and ad-hoc meetings during campaigns, at the Trust's office in London, UK.
II.2.4) Description of the procurement
The creation of a four (4) Year Framework Agreement for Advertising and Strategic Planning services
with Service Providers who understand strategic business challenges, leverage advertising to meet them, build and sustain awareness for the NCS brand, have exceptional strategic planning capabilities, a proven ability to reveal unique consumer insights, provide a steady flow of insights across a range of marketing mediums, have awareness of our demographic, work with us to improve communications across the paid, owned and earned marketing mix, have substantial ATL advertising experience, the ability to integrate all elements of the marketing mix including guiding BTL messaging. The use of emerging innovative technologies will be central to how our brand connects to youth, and we require ideas that drive engagement with our audience as they flourish via text, existing and new social media platforms such as InstaGram and Social Content as well as Direct Mail vehicles.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Social Media Agency
II.2.2) Additional CPV code(s)
79340000
79342000
79413000
79341200
79341000
79341100
79341400
79000000
79342200
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
Service Providers must have the ability to attend regular contract meetings, and ad-hoc meetings during campaigns, at the Trust's office in London, UK.
II.2.4) Description of the procurement
The creation of a four (4) Year Framework Agreement for Social Media Agency services with Service Providers who understand our strategic business challenges, leverage social media to meet them, have a proven track record of creating and executing campaigns to shape brand perception and behaviour amongst youth and parents/guardians. They will craft highly relevant social media campaigns. They must have a comprehensive knowledge of current digital trends, social platforms, social influencers and trends, identify and use national and local connections to create groundswell, advise how to spark trending conversations, deftly join the, identify the places, people and platforms we should be connected with, provide strategic social media channel guidance together with ongoing performance reviews, and advise as to how best present our brand in a way to attract 15-17 year olds who are not ordinarily attracted to programmes like ours.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 3
II.2.1) Title
Video Production
II.2.2) Additional CPV code(s)
92110000
92111000
92111200
92111220
92111260
92112000
22462000
79340000
79341400
79341200
79000000
79342000
79342200
92100000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
Service Providers must have the ability to attend regular contract meetings, ad-hoc meetings during campaigns, and have access to editing facilities local to the Trust's office in London, UK.
II.2.4) Description of the procurement
The creation of a four (4) Year Framework Agreement for Video Production Services with Service Providers who understand our strategic business challenges and leverage video production to meet them. They will provide ground breaking campaign content via a full video production service from idea conceptualisation through to final asset delivery. Video content serves 4 purposes 1) relevancy, 2) engagement, 3) reach, and 4) information and is key to the Trust's national marketing activities, supporting quarterly campaigns and maintains their engagement along the sales journey. We need to speak the language of youth and deliver content in formats and environments familiar to them. Parents/Guardians of 15-17 year olds require tailored messaging to drive awareness of the programme. School teachers/college lecturers, Head Teachers and Year 10/11/12 Heads must be engaged to build support for the programme. They will develop content across all audience groups.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 4
II.2.1) Title
Consumer Lifestyle PR
II.2.2) Additional CPV code(s)
79416000
79416100
79416200
79340000
79341000
79341200
79000000
79342000
79300000
79310000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
Service Providers must have the ability to attend regular contract meetings, and ad-hoc meetings during campaigns, at the Trust's office in London, UK.
II.2.4) Description of the procurement
The creation of a four (4) Year Framework Agreement for Consumer Lifestyle PR services with Service Providers who understand our strategic business challenges and leverage PR communications to meet them, building and sustaining awareness for the NCS brand. They must have proven strategic planning capabilities, the ability to reveal unique consumer insights that help co-develop relevant, memorable and engaging campaigns. They will raise the profile, understanding and impact of NCS with teenagers, parents/guardians, and teachers at a national and regional level. They will provide ideas that raise awareness of the programme. A strong approach to campaign ideation and setting the national news agenda is vital. They must be comfortable recommending, sourcing, contracting, managing spokespeople for PR communications activities, working with our Ambassadors Manager. They must have excellent media relationships, knowledge of targeted media outlets, journalists, and broadcasters.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 5
II.2.1) Title
Experiential Agency
II.2.2) Additional CPV code(s)
79340000
79341000
79341100
79341200
79341400
79000000
79342000
79413000
79300000
79310000
79342200
79952000
79952100
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
Service Providers must have the ability to attend regular contract meetings, and ad-hoc meetings during campaigns, at the Trust's office in London, UK.
II.2.4) Description of the procurement
The creation of a four (4) Year Framework Agreement for Experiential services with Service Providers who understand our strategic business challenges and leverage experiential marketing to meet them. They must have a proven track record of creating and executing experiential campaigns to shape brand perception and shift behaviour among youth and parents/guardians. They must have a comprehensive knowledge of current event trends with young people, using technology as a central part of the experience. They will access consumer insight to understand their behaviour and how experiential campaigns can drive changes in attitudes and behaviours. The experiential needs could include televised music events for more than 2 000 teens, parents/guardians evenings, graduation balls, school assemblies, recruitment tours, shopping centre tours, and promotional activities at teens focused events around the country. Service Providers will take full ownership of tangible experiences and events.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2016/S 123-220172
Section V: Award of contract
Lot No: 1
Title: Advertising & Strategic Planning
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
05/10/2016
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Kindred
4th Floor Dean Bradley House, 52 Horseferry Road
London
SW1P 2AF
UK
Telephone: +44 2070100841
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
18 Feet & Rising
Threeways House, 40-44 Clipstone Street
London
W1W 5DW
UK
Telephone: +44 7702359452
NUTS: UKI11
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Kameleon Worldwide Ltd.
12 Dryden Street
London
WC2E 9NA
UK
Telephone: +44 7879434065
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ogilvy & Mather Group UK
Sea Containers, 18 Upper Ground
London
SE1 9RQ
UK
Telephone: +44 2031933501
NUTS: UKI1
The contractor is an SME:
No
V.2.3) Name and address of the contractor
VCCP
Greencoat House, Francis Street
London
SW1P 1DH
UK
Telephone: +44 7590000971
NUTS: UKI1
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 75 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Social Media Agency
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
28/09/2016
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
TMW Unlimited
Creston House, 10 Great Pulteney Street
London
W1F 9NB
UK
Telephone: +44 7714720155
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Ogilvy & Mather Group UK
Sea Containers, 18 Upper Ground
London
SE1 9RQ
UK
Telephone: +44 2031933501
NUTS: UKI1
The contractor is an SME:
No
V.2.3) Name and address of the contractor
HPS Group Limited
Atlas House, Third Avenue, Globe Park
Marlow
SL7 1EY
UK
Telephone: +44 1628894700
NUTS: UKJ1
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
The Red Consultancy Ltd
41-44 Great Windmill Street
London
W1D 7NF
UK
Telephone: +44 2070256437
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Kindred
4th Floor Dean Bradley House, 52 Horseferry Road
London
SW1P 2AF
UK
Telephone: +44 2070100841
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 75 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Title: Video Production
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
28/10/2016
V.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Ogilvy & Mather Group UK
Sea Containers, 18 Upper Ground
London
SE1 9RQ
UK
Telephone: +44 2031933501
NUTS: UKI1
The contractor is an SME:
No
V.2.3) Name and address of the contractor
CC-Lab
London
W1T 1AR
UK
Telephone: +44 7711702575
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
VCCP
Greencoat House, Francis Street
London
SW1P 1DH
UK
Telephone: +44 7590000971
NUTS: UKI1
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Make Productions Ltd
5-6 Newman Passage
London
W1T 1EH
UK
Telephone: +44 7711702575
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 75 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Title: Consumer Lifestyle PR
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
28/09/2016
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 9
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Claremont
27-31 Clerkenwell Close
London
EC1R 0AT
UK
Telephone: +44 7947922100
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Forster
49 Southwark Street
London
SE1 1RU
UK
Telephone: +44 2074032230
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Kindred
Fourth Floor, 52 Horseferry Road
London
SW1P 2AF
UK
Telephone: +44 7887656287
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ogilvy & Mather Group UK
Sea Containers, 18 Upper Ground
London
SE1 9RQ
UK
Telephone: +44 2031933501
NUTS: UKI1
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Unity
11-13 Hatton Wall
London
EC1N 8HX
UK
Telephone: +44 2074409824
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 75 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 5
Title: Experiential Agency
A contract/lot is awarded:
No
V.1 Information on non-award
The contract/lot is not awarded
No tenders or requests to participate were received or all were rejected
Section VI: Complementary information
VI.3) Additional information
(MT Ref:188630).
VI.4) Procedures for review
VI.4.1) Review body
NCS Trust C.I.C.
1 Silchester Road
London
W10 6EX
UK
Telephone: +44 07950786895
Internet address(es)
URL: http://www.ncsyes.co.uk
VI.5) Date of dispatch of this notice
22/11/2016