CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

MEDIA PLANNING & BUYING FOR WELSH PRODUCE BRAND

2.2

Description of the goods or services required

Description of the goods or services required:

This fresh produce brand is looking to grow brand awareness and sales in targeted areas of the UK. A successful, integrated campaign will be crucial in reaching these targets.

Objectives:

To raise brand awareness in targeted UK cities and to see sales uplift in targeted areas.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=126243.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

1. The Campaign:

1.1 Omnichannel integrated campaign running over 2 months - likely to be targeting specific UK cities including London

1.2 Looking for an innovative approach to media planning that will maximise campaign impact within budget

1.3 Target audience based on attitudinal and demographic insight to attract more environmentally conscious consumers to brand

1.4 The campaign should run across multiple communication channels including (but not limited to) Out of home advertising, TV and Digital

2 Other Requirements:

2.1 Detailed and measurable campaign report outputs. These will be crucial to measure the success of the campaign and document learnings. This should include breakdown of impressions and the most cost-effective impressions as well as the most valuable targeted impressions

2.2 Open to novel ideas to maximise impact, alongside traditional proven media targeting

-Collaboration with other campaign elements such as PR and social media

3. Total quantity or scope of tender:

3.1 Time frame: 6 months, campaign to be held in January & February

3 Conditions for Participation

3.1

Minimum standards and qualification required

Minimum standards and qualification required:

1. Proven experience working with food and drink brands and SMEs

2. Expertise in digital targeting across a wide range of communication channels

3. Expertise delivering London specific campaigns

4. Experienced in using innovative consumer targeting platforms.

5. Agencies must demonstrate how they would apportion the given media budget in their proposal

6. Proven reliability in delivering successful campaigns

7. Experienced team with strength in depth

8. High value for money

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

1. Other Requirements:

1.1 Detailed and measurable campaign report outputs. These will be crucial to measure the success of the campaign and document learnings. This should include breakdown of impressions and the most cost-effective impressions as well as the most valuable targeted impressions

1.2 Open to novel ideas to maximise impact, alongside traditional proven media targeting

1.3 Collaboration with other campaign elements such as PR and social media

2. Additional Information:

Outline Proposal:

Please demonstrate rationale for spend attribution based on the following:

2.1 How you would best reach the environmentally conscious consumer

2.2 Most effective spend in urban areas

This should include some suggested activities within each communication channel you propose. This proposal will be for demonstrative purposes only, upon award of contract a full, detailed brief will be provided so that a final media schedule can be drawn up.

Information required: outline proposal and rationale, experience in project delivery, proposed team, quote. Max word count: 5 pages of A4 (size 12 font) or 10 PowerPoint slides. This application should include team credentials.

Submissions must reflect the competencies listed in conditions for participation, and proposals will be assessed against each.

(WA Ref:126243)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice