II.2.2) Additional CPV code(s)
72000000
79400000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The fundamental purpose and rationale for the Coventry University 'GrowCo' initiative is to significantly grow, exploit, disrupt and serve the ODL market. Today, the legal business entity Coventry University Online Ltd (CUOL), has lost expertise in a number of business development areas which has severely
affected business growth. GrowCo will : -
1. Be a new unit established as a division of Coventry University Online (CUOL) with its own P&L, and operate independently for greater speed-to-market and accountability.
2 House dedicated capabilities including marketing, digital marketing, enrolment and admissions, student support and human and technological resources to support these areas.
3. Integrate and coordinate with departments and technologies of Coventry University
4. Design and implement go-to-market strategies
The suppler must be a proven and reputable Higher Education services provider with known credibly for enhancing a partners brand reach. Coventry University does not necessarily need a pure consulting supplier, nor an Online Programme Manager (OPM) supplier but a services focused supplier to build the online brand, build the market and recruit the global learners.
The supplier will have direct experience driving the scale that Coventry University aspires to, including achieving >50% of total enrolments from outside of the UK. The supplier must have the international infrastructure and human resources to gain immediate traction in key source markets (current and future) for our aims and ambitions.
The supplier will have an existing business model and global network that are built with the specific goal of driving domestic and international online growth for Coventry University.
The supplier, working with Coventry University must be capable of evolving the growth operating model and programme portfolio, embracing the fact that what constitutes an online degree experience is changing and will continue to adapt and change. The supplier will understand the global and international ODL market in support of Coventry University's growth aspirations. Associated with this the supplier will have its own existing international network and team that can be leveraged to further enhance our international ODL operations including finding new partners and markets, opening existing supplier partnerships.
The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus a 10 years initial contract agreement, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 3 months plus 15 years.
II.2.5) Award criteria
Criteria below:
Quality criterion: Quality
/ Weighting: 80
Price
/ Weighting:
20
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
31/01/2024
End:
30/04/2034
This contract is subject to renewal: Yes
Description of renewals:
The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus 10 years years, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 15 years.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
Yes
II.2.11) Information about options
Options:
Yes
Description of options:
The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus 10 years years, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 15 years.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No