Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Edinburgh Napier University
SC018373
Sighthill Campus
EDINBURGH
EH11 4BN
UK
Contact person: Tony Newjem
Telephone: +44 1314555326
E-mail: T.Newjem@napier.ac.uk
NUTS: UKM75
Internet address(es)
Main address: www.napier.ac.uk
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying Agency
Reference number: MER-ENU-2324-PRF507
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.
II.1.5) Estimated total value
Value excluding VAT:
3 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKM75
Main site or place of performance:
Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ).
II.2.4) Description of the procurement
The University is looking to develop a long-term partnership with an agency to help support the following initiatives:
1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search.
2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives.
3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.
II.2.5) Award criteria
Criteria below:
Quality criterion: (Technical) Relevant Experience
/ Weighting: 10%
Quality criterion: (Technical) Skill Set
/ Weighting: 10%
Quality criterion: (Strategy) Methodology
/ Weighting: 10%
Quality criterion: (Strategy) Ability to Achieve Objectives
/ Weighting: 10%
Quality criterion: (Strategy) Creativity and Innovation
/ Weighting: 10%
Quality criterion: (Audience) Audience Focus
/ Weighting: 10%
Quality criterion: (Implementation) Channel Outline
/ Weighting: 10%
Quality criterion: (Pitch) Team Chemistry
/ Weighting: 20%
Quality criterion: (Evaluation) Reporting and Measurement
/ Weighting: 7%
Price
/ Weighting:
3%
II.2.6) Estimated value
Value excluding VAT:
3 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
Two further contract extensions each of 1 year may be activated at the University's sole discretion.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
Yes
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
List and brief description of selection criteria:
Minimum yearly turnover.
-
Bidders will be required to state the value(s) for the following financial ratio(s): Acid Test Ratio
Net Current Assets
-
It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated.
Minimum level(s) of standards required:
Bidders will be required to have a minimum yearly “specific” turnover of 1000000 GBP for the last 3 years in the business area covered by the contract.
-
The acceptable range for each financial ratio is:
Acid Test Ratio: a minimum of 1.0. The ratio will be calculated as follows: liquid assets (cash and cash equivalents + marketable securities + accounts receivable) divided by current liabilities.
Net Current Assets: greater than zero. The ratio will be calculated as follows: current assets divided by current liabilities.
-
Insurances: bidders must hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below: Employer’s (Compulsory) Liability Insurance = 5000000 GBP;
Public Liability Insurance = 1000000 GBP;
Professional Risk Indemnity Insurance = 1000000 GBP.
III.1.3) Technical and professional ability
List and brief description of selection criteria:
As detailed in the Single Procurement Document Questions 4C.1.2 to 4C.12.2, bidders must demonstrate their technical and professional ability to provide the services the subject of this contract.
Minimum level(s) of standards required:
Bidders should provide the names and curriculum vitae for each member of the proposed team who will deliver the subject services.
-
Bidders will be required to confirm their average annual manpower for the last three years.
III.2) Conditions related to the contract
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
08/01/2024
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
08/01/2024
Local time: 13:00
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 25682 . For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-procurement/
A summary of the expected community benefits has been provided as follows:
The successful bidder will work with the Authority to consider what community benefits can be delivered through this Contract. These might include Student work placements and internships. For example, our School of Arts and Creative Industries partner our students with industry and community organisations to create enriching work-based projects.
(SC Ref:750582)
VI.4) Procedures for review
VI.4.1) Review body
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
UK
Telephone: +44 1312252525
E-mail: edinburgh@scotcourts.gov.uk
Internet address(es)
URL: https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court
VI.4.2) Body responsible for mediation procedures
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
UK
Telephone: +44 1312252525
E-mail: edinburgh@scotcourts.gov.uk
Internet address(es)
URL: https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court
VI.5) Date of dispatch of this notice
28/11/2023