CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Development of Bite-Sized Digital Resources for Artificial Intelligence (AI) Guidance in Social Care

2.2

Description of the goods or services required

Purpose of This Tender

We are seeking a suitably skilled and experienced supplier to develop a suite of bespoke, concise and engaging “bite sized” digital resources such as animations, videos, storyboards, infographics in both English and Welsh, that promote the safe use of AI in social care. These resources must be adaptable for use across multiple communication channels and based on existing guidance from within Social Care Wales and the wider sector (links provided in specification).

Aims and Objectives

The aims of this contract are to:

- Promote the safe and responsible use of AI in social care by making guidance accessible and practical.

- Translate existing AI guidance into a series of concise, engaging, and bespoke “bite-sized” digital resources tailored for social care professionals in Wales.

- Support social care professionals in adopting AI tools confidently and ethically in their daily practice.

The objectives of this contract are to:

- Develop original, bilingual and accessible digital resources that communicate key messages from existing AI guidance in a clear and engaging way.

- Ensure content is specific to the Welsh social care context and appealing to busy social care professionals, avoiding technical jargon and lengthy documents.

- Distribute these resources across multiple communication channels to maximise reach and impact.

- Highlight both the benefits and limitations of AI tools, fostering informed decision-making.

- Encourage safe, responsible, and ethical AI practices aligned with sector standards and organisational values.

What is required / ‘The Requirements’

The Supplier will:

1.Extract key themes (6 “dos and don’ts”, and 19 “take note”) from existing guidance on the safe use of AI in social care (see but don’t limit research to links provided in section 2.1)

2.Design and produce a suite of bilingual “bite-sized” digital assets in both English and Welsh that are clear, engaging, and accessible, such as:

- Short 2D animations or explainer videos (up to 2 minutes maximum)

- Infographics summarising key points.

- Storyboards or posters for visual storytelling.

- Social media graphics and templates.

- Presentation-ready slides.

~~Ensure assets are relevant to the Welsh social care sector.

~~Ensure assets are suitable for multiple uses, including documents, presentations, social media, and as shareable resources for other social care organisations.

- Collaborate with Social Care Wales to ensures alignment with on branding, tone of voice, style etc.

- Deliver assets in reusable formats that meet accessibility standards and can be easily distributed.

- Conduct high-level user testing of draft resources in both English and Welsh with a small sample of social care professionals identified by Social Care Wales. The purpose of this testing is to confirm that the key messages are clear and easily understood by non-technical audiences, for example:

Present a draft resource (e.g., poster, infographic, short animation) and ask users “Do you understand the message here?” or similar clarity-focused questions.

- Capture feedback from user testing and collaborate with Social Care Wales to agree on necessary adjustments before final delivery.

- Submit final versions in both English and Welsh in reusable, shareable formats. Ready for distribution across multiple channels (social media, presentations, websites).

Please see specification for more detail

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=158270.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

Budget

There is a budget of £30,000 (inclusive of any applicable VAT) agreed for this tender.

The Supplier will provide full financial breakdown of the costs associated with the project for consideration through the evaluation process.

Prices must be quoted in pounds sterling and clearly state if VAT will or will not be charged.

Contract Duration

The contract will run from 5 January 2026 until 31 March 2026.

3 Conditions for Participation

3.1

Minimum standards and qualification required

The Supplier must:

- Have experience in user-centred, participatory, or human-centred design processes, particularly in the co-production of resources.

- Have proven experience in creating high-quality digital resources (e.g., animations, videos, infographics, storyboards) for professional audiences.

- Show understanding of complex topics and ability to translate them into clear, accessible content for non-technical users.

- Use existing AI guidance (see but don’t limit research to links provided in section 2.1) as the primary source material, ensuring accuracy and alignment with Social Care Wales standards.

- Create concise, engaging, and visually appealing resources suitable for multiple formats (documents, presentations, social media, websites).

- Ensure all resources meet accessibility standards (e.g., WCAG 2.2 compliance).

- Provide content that is easy to understand for busy social care professionals with varying levels of digital literacy.

- Ensure designs align with Social Care Wales branding and tone of voice guidelines

- Be responsive to feedback and able to adapt designs during the development process.

- Provide all final bilingual resources in industry standard formats that can be easily shared and reused by other social care organisations.

- Ensure accuracy, clarity, and consistency across all resources

- Deliver within agreed timelines and budget.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:158270)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice