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UK4

Strengthening Families Together: Families First Programme - Parenting Support

  • First published: 28 November 2025
  • Last modified: 28 November 2025
  • Version: 1
  • Record interest

     

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Contents

Summary

OCID:
ocds-h6vhtk-05996f
Published by:
Wrexham County Borough Council
Authority ID:
AA0264
Publication date:
28 November 2025
Deadline date:
08 January 2026
Notice type:
UK4
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Strengthening Families Together: Families First Programme - Parenting SupportDivided into 3 LotsBackground/ContextFamilies First is designed to improve outcomes for children, young people and families. It places an emphasis on early intervention, prevention, and providing support for whole families, rather than individuals. The programme promotes greater multi-agency working to ensure families receive joined-up support when they need it. The intention of the programme is to provide early support for families with the aim of preventing problems escalating. Families First Programme Guidance April 2017. Families’ First principles Services provided through the programme should take account of the following guiding principles: • Family-focussed – services should take a whole family approach to improving outcomes. • Bespoke – services should be tailored to individual family circumstances. • Empowering – services should seek to empower families to take control of their lives, to give them an increased sense of ownership and investment in their outcomes. • Integrated - services should be effectively coordinated and planned to ensure a seamless progression for families between different interventions and programmes. • Intensive – a vigorous approach and relentless focus must be maintained which can adapt to families’ changing circumstances. • Local – services should address the needs of local communities and, where possible, seek opportunities to link in with other local programmes, including Flying Start and Supporting People • Pro-active – seeking early identification of need and securing appropriate interventions in a timely way.• Sustainable – services should always seek to provide long-term sustainable solutions. They should seek to address the root causes of problems and not 5 just the symptoms to enable families to continue to progress after intervention has ceased.Wrexham County Borough Council has undertaken Preliminary Market Engagement work to support us to make informed decisions by understanding the demand, capacity, and capability for delivering services. This was used alongside nationally, locally available data to inform and support us when shaping the commissioning strategy and model. All Services Specifications Please note the following, which provides an overview of the priorities for these provisions.1. Services should take a whole family approach to improving outcomes and should be tailored to individual family circumstances. There should be a focus on developing a more joined-up, responsive service provision across partner organisations that puts the unique needs of families at its heart.2. Services should seek to empower children, young people and families to take control of their lives, to give them an increased sense of ownership and investment in their outcomes. They should be effectively coordinated and planned to ensure a seamless progression for children, young people and families between different interventions and programmes and should be flexible so they can adapt to children, young people and families’ changing circumstances. 3. Services should provide early help in a timely way and should link in with other local programmes and statutory provision, including TAC, WFIS, Flying Start, Additional Learning Needs support and other provision for children and young people and parents. 4. Services should always seek to provide long-term sustainable solutions and should encourage independence, not service dependence; they should seek to address the root causes of problems and not just the symptoms to enable children, young people and families to continue to progress after intervention has ceased. 5. We want children from all backgrounds have the best start in life, giving everyone the opportunity to reach their full potential and maximise their chances of leading a healthy, prosperous and fulfilling adulthood, enabling them to participate fully in communities, the workplace, and contribute to the future economic success of Wales. 6. We want to drive down waiting lists for statutory, early help and support services in order to provide support as early as possible and reduce the risk of escalating needs. 7. We want to ensure that provision is available to children, young people and families in different communities and different kinds of parents / carers, and would be interested in bids that target particular harder to reach communities, such as: a. Polish Families b. Traveller families c. BAME families d. Refugee / Asylum Seeker families. e. Families affected by substance misuse, mental health and domestic abuse. f. Families affected by disability. g. Families affected by imprisonment. h. Young parentsi. Fathers and male carers All commissioned services must be available for any children, young people and families living in Wrexham to access, provided the service is suitable for them and would meet their needs. The Service to be provided.Parenting Support: Total Maximum Value £160,000 per annumThe primary focus for Parenting Support is to empower parents to create a stable, nurturing environment through positive modelling and supporting parents to set and maintain appropriate boundaries with their child or children. The services will look to enhance positive parenting skills, increase confidence, improving family relationships, understanding child’s development, promoting good mental health and emotional wellbeing. The services should provide a mixture of targeted support and universal open access and be responsive to the identified needs of the parents. All commissioned services will be expected to promote and support wellbeing as a core priority, embedding approaches that enhance emotional, physical and social wellbeing into delivery under the legal duty to contribute to the seven national wellbeing goals of the Well-being of Future Generations (Wales) Act 2015. Service Providers must demonstrate how they will deliver interventions across multiple communities within Wrexham, ensuring equitable access and responsiveness to local needs. Consideration should be given to how services will be inclusive, culturally competent and adaptable to the diverse needs of the communities of Wrexham. Parenting Support has been divided into 3 Lots. Service Providers may choose to tender for one or more Lots on the basis that they have sufficient capacity to meet the requirements of each Lot. Service Providers who are tendering for more than one Lot must be in a position to accept the Lots they are successful for and not hand back any Lot due to capacity issues

Full notice text

Scope

Procurement reference

Proc-25-152A

Procurement description

Strengthening Families Together: Families First Programme - Parenting Support

Divided into 3 Lots

Background/Context

Families First is designed to improve outcomes for children, young people and families. It places an emphasis on early intervention, prevention, and providing support for whole families, rather than individuals. The programme promotes greater multi-agency working to ensure families receive joined-up support when they need it. The intention of the programme is to provide early support for families with the aim of preventing problems escalating. Families First Programme Guidance April 2017.

Families’ First principles

Services provided through the programme should take account of the following guiding principles:

• Family-focussed – services should take a whole family approach to improving outcomes.

• Bespoke – services should be tailored to individual family circumstances.

• Empowering – services should seek to empower families to take control of their lives, to give them an increased sense of ownership and investment in their outcomes.

• Integrated - services should be effectively coordinated and planned to ensure a seamless progression for families between different interventions and programmes.

• Intensive – a vigorous approach and relentless focus must be maintained which can adapt to families’ changing circumstances.

• Local – services should address the needs of local communities and, where possible, seek opportunities to link in with other local programmes, including Flying Start and Supporting People

• Pro-active – seeking early identification of need and securing appropriate interventions in a timely way.

• Sustainable – services should always seek to provide long-term sustainable solutions. They should seek to address the root causes of problems and not 5 just the symptoms to enable families to continue to progress after intervention has ceased.

Wrexham County Borough Council has undertaken Preliminary Market Engagement work to support us to make informed decisions by understanding the demand, capacity, and capability for delivering services. This was used alongside nationally, locally available data to inform and support us when shaping the commissioning strategy and model.

All Services Specifications

Please note the following, which provides an overview of the priorities for these provisions.

1. Services should take a whole family approach to improving outcomes and should be tailored to individual family circumstances. There should be a focus on developing a more joined-up, responsive service provision across partner organisations that puts the unique needs of families at its heart.

2. Services should seek to empower children, young people and families to take control of their lives, to give them an increased sense of ownership and investment in their outcomes. They should be effectively coordinated and planned to ensure a seamless progression for children, young people and families between different interventions and programmes and should be flexible so they can adapt to children, young people and families’ changing circumstances.

3. Services should provide early help in a timely way and should link in with other local programmes and statutory provision, including TAC, WFIS, Flying Start, Additional Learning Needs support and other provision for children and young people and parents.

4. Services should always seek to provide long-term sustainable solutions and should encourage independence, not service dependence; they should seek to address the root causes of problems and not just the symptoms to enable children, young people and families to continue to progress after intervention has ceased.

5. We want children from all backgrounds have the best start in life, giving everyone the opportunity to reach their full potential and maximise their chances of leading a healthy, prosperous and fulfilling adulthood, enabling them to participate fully in communities, the workplace, and contribute to the future economic success of Wales.

6. We want to drive down waiting lists for statutory, early help and support services in order to provide support as early as possible and reduce the risk of escalating needs.

7. We want to ensure that provision is available to children, young people and families in different communities and different kinds of parents / carers, and would be interested in bids that target particular harder to reach communities, such as:

a. Polish Families

b. Traveller families

c. BAME families

d. Refugee / Asylum Seeker families.

e. Families affected by substance misuse, mental health and domestic abuse.

f. Families affected by disability.

g. Families affected by imprisonment.

h. Young parents

i. Fathers and male carers

All commissioned services must be available for any children, young people and families living in Wrexham to access, provided the service is suitable for them and would meet their needs.

The Service to be provided.

Parenting Support: Total Maximum Value £160,000 per annum

The primary focus for Parenting Support is to empower parents to create a stable, nurturing environment through positive modelling and supporting parents to set and maintain appropriate boundaries with their child or children. The services will look to enhance positive parenting skills, increase confidence, improving family relationships, understanding child’s development, promoting good mental health and emotional wellbeing. The services should provide a mixture of targeted support and universal open access and be responsive to the identified needs of the parents.

All commissioned services will be expected to promote and support wellbeing as a core priority, embedding approaches that enhance emotional, physical and social wellbeing into delivery under the legal duty to contribute to the seven national wellbeing goals of the Well-being of Future Generations (Wales) Act 2015.

Service Providers must demonstrate how they will deliver interventions across multiple communities within Wrexham, ensuring equitable access and responsiveness to local needs. Consideration should be given to how services will be inclusive, culturally competent and adaptable to the diverse needs of the communities of Wrexham.

Parenting Support has been divided into 3 Lots. Service Providers may choose to tender for one or more Lots on the basis that they have sufficient capacity to meet the requirements of each Lot. Service Providers who are tendering for more than one Lot must be in a position to accept the Lots they are successful for and not hand back any Lot due to capacity issues

Main category

Services

Delivery regions

  • UKL23 - Flintshire and Wrexham

Total value (estimated, excluding VAT)

800000 GBP to 800000GBP

Contract dates (estimated)

01 April 2026, 00:00AM to 31 March 2029, 23:59PM

Extension end date (if all the extensions are used): 31 March 2031

Contracting authority

Wrexham County Borough Council

Identification register:

  • GB-PPON

Address 1: Commissioning Procurement and Contract Management Unit

Town/City: Wrexham

Postcode: LL11 1AR

Country: United Kingdom

Website: https://www.wrexham.gov.uk/

Public Procurement Organisation Number: PJHN-6516-JQNZ

Email: procurement@wrexham.gov.uk

Telephone: +44 1978292807

Organisation type: Public authority - sub-central government

Devolved regulations that apply: Wales

Procedure

Procedure type

Competitive flexible procedure

Is the total value above threshold?

Above threshold

Lots

Divided into 3 lots

Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programme & Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needs

Lot number: 1

Description

itt_121485 - Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programme

itt_121491 - Families First Parenting Support (Proc-25-152A) Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needs

CPV classifications

  • 85320000 - Social services
  • 85312000 - Social work services without accommodation

Delivery regions

  • UKL23 - Flintshire and Wrexham

Lot value (estimated)

250000 GBP Excluding VAT

300000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Voluntary, community and social enterprises (VCSE)

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2029, 23:59PM

Extension end date (estimated)

31 March 2031, 23:59PM

Can the contract be extended?

Yes

Description of extensions

Two Years in Annual Increments

Description of how multiple lots may be awarded

Groups of Lots may be awarded together

Award criteria

Type: quality

Name

Technical

Weighting: 100.00

Weighting type: percentageExact

Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Support

Lot number: 2

Description

itt_121492 - Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Support

CPV classifications

  • 85320000 - Social services
  • 85312000 - Social work services without accommodation

Delivery regions

  • UKL23 - Flintshire and Wrexham

Lot value (estimated)

250000 GBP Excluding VAT

300000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Voluntary, community and social enterprises (VCSE)

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2029, 23:59PM

Extension end date (estimated)

31 March 2031, 23:59PM

Can the contract be extended?

Yes

Description of extensions

2 years in annual increments

Description of how multiple lots may be awarded

Groups of Lots may be awarded together

Award criteria

Type: quality

Name

Technical

Description

Quality

Weighting: 100.00

Weighting type: percentageExact

Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians

Lot number: 3

Description

itt_121494 - Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians

CPV classifications

  • 85320000 - Social services
  • 85312000 - Social work services without accommodation

Delivery regions

  • UKL23 - Flintshire and Wrexham

Lot value (estimated)

300000 GBP Excluding VAT

360000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Voluntary, community and social enterprises (VCSE)

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2029, 23:59PM

Extension end date (estimated)

31 March 2031, 23:59PM

Can the contract be extended?

Yes

Description of extensions

2 years in annual increments

Description of how multiple lots may be awarded

Groups of Lots may be awarded together

Award criteria

Type: quality

Name

Technical

Description

Quality

Weighting: 100.00

Weighting type: percentageExact

Contract terms and risks

Payment terms

Quarterly in arrears

Description of risks to contract performance

Services may need to be amended

Submission

Tender submission deadline

08 January 2026, 12:00PM

Enquiry deadline

17 December 2025, 12:00PM

Date of award of contract

03 February 2026, 23:59PM

Submission address and any special instructions

https://etenderwales.bravosolution.co.uk/web/login.shtmleTenderWales References: project _61304When submitting an application for the Pre-Qualifying Questionnaire please use:itt_ 121484 - Families First Parenting Support (Proc-25-152A) PRE QUALIFICATIONWhen submitting an application for each individual Lot for the Technical and Commercial element please use the following:itt_121485 - Families First Parenting Support (Proc-25-152A) Lot 1A - Parenting Programmes: Core Parenting Programmeitt_121491 - Families First Parenting Support (Proc-25-152A) Lot 1B - Parenting Programme: Programmes for Families with Disabilities/Additional Needsitt_121492 - Families First Parenting Support (Proc-25-152A) Lot 2 - One to One Bespoke Parenting/Family Supportitt_121494 - Families First Parenting Support (Proc-25-152A) Lot 3 - Counselling Service for Parents & Guardians

May tenders be submitted electronically?

Yes

Is this a recurring procurement?

No

Publication date of next tender notice (estimated)

31 January 2031, 23:59PM

Languages that may be used for submission

  • Welsh
  • English

Documents

ID

future

Document type

Bidding documents

Document type

https://etenderwales.ukp.app.jaggaer.com/

ID

conflictOfInterest

Document type

Conflict of interest

Description

Not published

Coding

Commodity categories

ID Title Parent category
There are no commodity categories for this notice.

Delivery locations

ID Description
1023 Flintshire and Wrexham

Document family

Notice details
Publication date:
12 September 2025
Deadline date:
15 October 2025 23:59
Notice type:
UK2
Version:
1
Authority name:
Wrexham County Borough Council
Publication date:
12 September 2025
Deadline date:
03 December 2025 12:00
Notice type:
UK3
Version:
1
Authority name:
Wrexham County Borough Council
Publication date:
28 November 2025
Deadline date:
08 January 2026 12:00
Notice type:
UK4
Version:
1
Authority name:
Wrexham County Borough Council

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details

0800 222 9004

Lines are open 8:30am to 5pm Monday to Friday.

Rydym yn croesawu galwadau'n Gymraeg.

We welcome calls in Welsh.