CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Tender for the Development and Delivery of an Estyn Recruitment and Culture Campaign

2.2

Description of the goods or services required

2. Aim

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Estyn is seeking to appoint a suitably experienced creative, brand or communications agency to develop and support the delivery of a bilingual recruitment and culture campaign. The supplier will provide a comprehensive service from research and strategic development through to creative production, implementation guidance and evaluation.

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The campaign should position Estyn as a modern, purpose-led and inclusive employer; strengthen pride and advocacy among existing staff and our wider inspector community; and help attract a broad and diverse range of high-quality candidates to employed and contracted opportunities. Equality, diversity and inclusion should be embedded throughout the campaign, helping Estyn reach underrepresented audiences and communicate authentically how different perspectives, backgrounds and lived experiences strengthen our work.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=172760.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

Estyn is seeking to appoint a suitably experienced creative, branding or communications agency to develop and deliver a bilingual Recruitment and Culture Campaign.

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The contract will include research and discovery, development of an employer value proposition (EVP), campaign strategy and creative identity, production of Welsh and English campaign materials, video and digital content, recruitment advertising assets, internal staff engagement materials, and media activation planning.

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The successful supplier will also be responsible for campaign evaluation, reporting and handover of final materials, in accordance with the tender specification.

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The maximum available budget for the contract is £18,000 inclusive of VAT.

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The campaign is scheduled to launch on 1 April 2027, with evaluation and handover anticipated by 1 May 2027.

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All ongoing and recurring costs must be clearly identified in the Price Schedule and will be considered when assessing the whole-life cost of the contract.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Bidders must demonstrate that they are a suitably qualified and experienced creative, branding, marketing or communications provider with the necessary financial standing, technical capability, resources and capacity to deliver the contract. This includes relevant experience in developing and delivering comparable employer branding, recruitment, culture or behaviour-change campaigns, covering research and insight, campaign strategy, creative development, bilingual content production, digital and social media assets, and campaign evaluation.

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Bidders must also demonstrate the ability to deliver services bilingually (Welsh and English), meet the accessibility, equality, diversity and inclusion requirements, and comply with the data protection, intellectual property and other relevant requirements set out in the tender specification.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

CON07 26-27

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Full details of the requirement and procurement process are provided in the Tender Specification available to download as part of this notice. Bidders should read the Tender Specification in full before submitting a response.

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Any clarification questions relating to this tender must be submitted by email to Louise.Yau@estyn.gov.uk and Contracts@estyn.gov.uk by midday on Friday 6 November 2026.

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Estyn will respond to clarification questions by Friday 13 November 2026. Where relevant, clarification responses will be shared with all potential bidders on an anonymised basis.

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Completed tender responses must be submitted by email to contracts@estyn.gov.wales by midday on Friday 27 November 2026, in accordance with the instructions in the Tender Specification.

This notice has been sent as a region specific notice. If you did not receive an alert about this you are not based in the specific region selected by the buying authority. Questions on why this was sent as a region specific notice should be sent to the buying authority.

(WA Ref:172760)

5.2

Additional Documentation

5.3

Publication date of this notice