Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
West Midlands Combined Authority
PGMD-1353-PZVX
16 Summer Lane
Birmingham
B19 3SD
UK
Contact person: Bhupinder Singh Chadha
Telephone: +44 1212147302
E-mail: bhupinder.chadha@wmca.org.uk
NUTS: UKG31
Internet address(es)
Main address: https://www.wmca.org.uk
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Bus Patronage- Trend and Drivers of Change 2026- Survey
Reference number: PRT-SWIFT-SMG-2026-0007
II.1.2) Main CPV code
60112000
II.1.3) Type of contract
Services
II.1.4) Short description
The West Midlands Combined Authority (WMCA) has undertaken a competitive procurement exercise to appoint a specialist consultancy to deliver an independent, evidence-based assessment of local bus demand trends. The commission will provide a robust understanding of the factors influencing bus patronage and deliver practical recommendations to support financial planning, patronage growth and strategic decision-making in advance of the introduction of bus franchising in 2027..
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
74 567.28
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKG
II.2.4) Description of the procurement
The appointed supplier will undertake a focused programme of analytical work comprising of:
• Analysis of historic and current bus patronage trends.
• Assessment of internal and external factors influencing demand.
• Quantification of the impact of key demand drivers where appropriate.
• Development of a three-year patronage forecast.
• Recommendations to improve patronage growth and financial performance.
• Stakeholder engagement to validate findings and capture organisational insight.
• Production and presentation of a final evidence-based report.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
This is a framework call off undertaken via WMCA's 'Transport Planning Framework'. This is a single lot framework covering a range of services related to all forms of transport planning technical work. The framework was set up in 2025 under Public Contracts Regulations 2015, and the opportunity was published to the framework suppliers.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
02/11/2026
V.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Steer Davies & Gleave Ltd
1883830
14-21 Rushworth Street
London
SE1 0RB
UK
NUTS: UKI
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 74 567.28
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The Royal Courts of Justice
London
UK
VI.5) Date of dispatch of this notice
02/11/2026