Procurement description
Award of contract
2026-803 Warehousing, mailing fulfilment and distribution services
AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British
beef, lamb, dairy and pork, and ultimately drive sales.
AHDB’s marketing team have done a few consumer media modelling studies over
previous years. They use this information to communicate the success of campaigns to
our levy payers and show the return in retail sales our campaigns have for our sector
products. This information is used to inform future campaign activity and look to optimise,
based on recommendations from the results of the analysis.
AHDB currently has two marketing campaigns – “Let’s Eat Balanced” which covers lamb,
beef and dairy (please note dairy is not going to be covered in this analysis) and “Love
Pork” which covers Pork.
AHDB require retail analysis for campaign results from top level categories for total beef
and lamb, and total pigmeat down to specific cuts or products, such as pork mince or beef
mince. Therefore, it is imperative the agency are suppliers of robust retail data.