Summary
- OCID:
- ocds-h6vhtk-06bfdd
- Published by:
- British Tourist Authority t/a VisitBritain/VisitEngland
- Authority ID:
- AA80440
- Publication date:
- 06 November 2026
- Deadline date:
- -
- Notice type:
- UK6
- Has documents:
- No
- Has SPD:
- No
- Has Carbon Reduction Plan:
- N/A
Abstract
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
Full notice text
Changes to notice
Description
The estimated total contract value needed to be amended
Scope
Procurement reference
BTA2219 Mobility Data
Procurement description
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
Contracting authority
British Tourist Authority t/a VisitBritain/VisitEngland
Identification register:
Address 1: Victoria Square House, Victoria Square
Town/City: Birmingham
Postcode: B2 4AJ
Country: United Kingdom
Website: https://visitbritain.force.com/s/Welcome
Public Procurement Organisation Number: PNTZ-2463-JRXX
NUTS code: UKG31
Email: procurement@visitbritain.org
Organisation type: Public authority - central government
Supplier
British Telecommunications Plc
Identification register:
Address 1: 1 Braham Street, London, E1 8EE
Town/City: London
Postcode: E1 8EE
Country: United Kingdom
Website: http://www.btplc.com
Public Procurement Organisation Number: PRYC-1538-TGMN
NUTS code: UKI42
Email: tamara.korcak-novicka@bt.com
Type:
Procedure
Procedure type
Competitive flexible procedure
Contract
BTA2219 Mobility Data Contract
ID: 1
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
16 October 2026, 23:59PM
Can this contract be extended?: Yes
Value
315000.00 GBP Excluding VAT
378000.00 GBP Including VAT
CPV classifications
- 72222300 - Information technology services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
16 October 2026, 00:00AM to 30 September 2027, 23:59PM
Extension end date (if all the extensions are used): 30 September 2029
Coding
Commodity categories
| ID |
Title
|
Parent category
|
| 72222300 |
Information technology services |
Information systems or technology strategic review and planning services |
Delivery locations
| ID |
Description
|
| 100 |
UK - All |
Alert region restrictions
The buyer has restricted the alert for this notice to suppliers based in the following regions.
| ID |
Description
|
|
There are no alert restrictions for this notice.
|
About the buyer
- Main contact:
- N/a
- Admin contact:
- N/a
- Technical contact:
- N/a
- Other contact:
- N/a
Further information
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Date
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Details
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No further information has been uploaded.
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