Procurement description
Luton Sixth Form College is seeking to appoint an experienced and innovative marketing agency to provide strategic and operational marketing services. The successful supplier will act as an extension of the internal team to support the College in achieving its strategic objectives through effective student recruitment activity, brand development, digital marketing, content creation, and campaign management.
The scope of services includes, but is not limited to:
Strategic marketing planning, market research, brand development and positioning.
Student recruitment campaigns, including open event marketing, application generation, conversion and enrolment activity.
Digital marketing services, including social media management, paid advertising, SEO, email marketing and content planning.
Creative services, including campaign development, graphic design, print production and promotional materials.
Alumni engagement and communications.
Content creation, including photography, videography, case studies, website content and social media assets.
Campaign reporting, analytics, ROI measurement and performance monitoring.
Crisis communications and reputational support where required.
The College is seeking a supplier with demonstrable experience delivering comparable services within the education sector, public sector or similarly complex organisations. Suppliers must demonstrate strong digital marketing capability, expertise in student recruitment, robust account management arrangements, and appropriate safeguarding, information security and data protection controls.
The proposed contract will commence on 15 January 2027 for an initial term of one year, with the option to extend for up to two further periods of one year each, subject to satisfactory performance and business need. The estimated total contract value across the maximum term is £230,400 excluding VAT.
The contract will be awarded to the supplier submitting the Most Advantageous Tender (MAT), evaluated on the basis of 40% price and 60% quality