CONTRACT NOTICE – OFFICIAL JOURNAL
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Section I: Contracting Authority
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I.1)
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Name, Address and Contact Point(s)
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London Metropolitan University |
166-220 Holloway Road |
London |
N7 8DB |
UK |
Sarah Roughan |
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sarah.roughan@capita.co.uk, strategic-procurement@londonmet.ac.uk |
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http://www.londonmet.ac.uk/strategic-procurement/info_forsuppliers/home.cfm
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I.2)
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Type of contracting Authority and Main Activity or Activities
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No |
Section II: Object of the Contract
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II.1)
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Description
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II.1.1)
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Title attributed to the contract by the contracting authorityLMU2012-0585 Advertising and Marketing. |
II.1.2(a))
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Type of works contract
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II.1.2(b))
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Type of supplies contract
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II.1.2(c))
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Type of service contract13 |
II.1.2)
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Main site or location of works, place of delivery or performance
UKI |
II.1.3)
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This notice involves
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II.1.4)
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Information on framework agreement (if applicable)
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Number of participants to the framework agreement envisaged
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Duration of the framework agreement
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Justification for a framework agreement the duration of which exceeds four years
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Estimated total value of purchases for the entire duration of the framework agreement
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Frequency and value of the contracts to be awarded |
II.1.5)
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Short description of the contract or purchase(s)
The University is looking to attract tenders against two distinct lots:
1. Creative and Production: The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, research and consultation.
2. Media and Planning: Media campaign planning, media opportunity consultation and evaluation, and media negotiation and buying.
Agencies are invited to tender against 1 or both lots
The appointed supplier(s) will be required to support the University's Marketing and Communications. Key to the University's strategy is the attraction and conversion of prospective students to enrolments, brand building through all channels and the promotion of the products and services provided by the university and its partners.
The University is keen to develop a better integrated and target driven approach to student recruitment marketing spanning the entire process from early prospect engagement and potentially through to enrolment and retention. Therefore relevant experience around student recruitment demographics and relevant insights around consumer and market behaviours will be a key factor.
The University aims to appoint a supplier for a contract term of 3 years, with the mutual option to extend the contract for 2 further one-year periods. The contract will be subject to an initial 3 month probationary period and annual performance review.
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II.1.6)
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Common Procurement Vocabulary (CPV)
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79340000 |
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II.1.7)
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Contract covered by the Government Procurement Agreement (GPA) |
II.1.8)
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Division into lots Yes
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II.1.9)
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Will variants be accepted
No |
II.2)
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Quantity or Scope of the Contract
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II.2.1)
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Total quantity or scope |
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3 550 0003 900 000 GBP |
II.2.2)
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Options |
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Provisional timetable for recourse to these options
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Number of possible renewals2 |
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In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts12 |
II.3)
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Duration of the contract or limit for completion36 |
Section III: Legal, Economic, Financial and Technical Information
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III.1)
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Conditions Relating to the Contract
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III.1.1)
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Deposits and guarantees required
In the case of company subsidiaries, a parent company guarantee will need to be completed
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III.1.2)
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Main Terms of financing and payment and/or reference to the relevant provisions
As with the University's terms and conditions of contract.
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III.1.3)
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Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded
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III.1.4)
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Other particular conditions to which the performance of the contract is subject
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III.2)
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Conditions for Participation
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III.2.1)
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Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
All Bidders will be expected to complete the following policies: Health and Safety, Equality and Diversity, Environmental and Quality Assurance.
The minimum Insurance policies as specified on the University Website must be fulfilled and evidence provided.
The PQQ document will provide more information about the requirements as this list is not exhaustive.
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III.2.2)
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Economic and financial capacity
All Bidders will be expected to submit Audited Accounts for the past three years, to include a statement of the organisation's turnover and Profit and Loss.
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III.2.3)
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Technical capacity
All Bidders are expected to provide information on three examples of similar work completed or still in progress for each lot they express an interest in and also provide details of other services that could be offered under advertising and marketing.
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III.2.4)
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Reserved contracts
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III.3)
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Conditions Specific to Service Contracts
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III.3.1)
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Is provision of the service reserved to a specific profession? No |
III.3.2)
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Will legal entities be required to state the names and professional qualifications of the personnel responsible for the execution of the service? No |
Section IV: Procedure
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IV.1)
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Type of Procedure
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Justification for the choice of accelerated procedure
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IV.1.1)
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Have candidates already been selected? No |
IV.1.2)
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Limitations on the number of operators who will be invited to tender or to participate6 |
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Objective criteria for choosing the limited number of candidates
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IV.1.3)
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Reduction of the number of operators during the negotiation or dialogue
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IV.2)
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Award Criteria
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No
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Yes
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No
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IV.2.2)
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An electronic auction will be used No
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IV.3 Administrative Information
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IV.3.1)
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Reference number attributed to the notice by the contracting authority
LMU2012-0585
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IV.3.2)
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Previous publication(s) concerning the same contract
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2013/S 14-019467 19-01-2013
Other previous publications
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IV.3.3)
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Conditions for obtaining specifications and additional documents 06-11-2013
12:00
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IV.3.4)
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Time-limit for receipt of tenders or requests to participate 20-12-2013
12:00 |
IV.3.5)
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Date of dispatch of invitations to tender or to participate to selected candidates 15-11-2013
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IV.3.6)
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Language or languages in which tenders or requests to participate can be drawn up
English
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IV.3.7)
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Minimum time frame during which the tenderer must maintain the tender
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IV.3.8)
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Conditions for opening tenders
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20-12-2013
15:00 London Metropolitan University
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Section VI: Other Information
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VI.1)
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Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published
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VI.2)
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Does the contract relate to a Project/Programme financed by Community Funds? No
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VI.3)
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Additional Information
Suppliers are required to register and express interest via the University electronic site at the following URL, registration and use of the e-tendering portal is free of charge and places suppliers under no obligation to participate.
http://www.londonmet.ac.uk/strategic-procurement/info_forsuppliers/home.cfm
The University does not accept any liability for any cost incurred in tendering. Please note all submissions will be subject to the University conditions of electronic submission. Tenders and all supporting documents must be priced in Sterling and all payments under the contract made in Sterling also.
Please note the University will not award the contract to a company to which this contract cost will amount to the 20 % or over of the company overall last audited accounts year turnover.
For further information about the University please look on the website:www.londonmet.ac.uk
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VI.4)
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Procedures for appeal
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VI.4.1)
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Body responsible for appeal procedures
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Body responsible for mediation procedures
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VI.4.2)
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Lodging of appeals
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VI.4.3)
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Service from which information about the lodging of appeals may be obtained
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VI.5)
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Dispatch date of this Notice 07-10-2013 |
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ANNEX B
Information About Lots
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1
Creative and Production |
1)
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Short Description
LOT 1:
Creative and Production: The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, research and consultation.
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2)
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Common Procurement Vocabulary (CPV)
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79340000 |
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3)
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Quantity or scope
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4)
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Indication about different contract dates
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5)
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Additional Information about lots
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ANNEX B
Information About Lots
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2
Media and Planning |
1)
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Short Description
LOT 2:
Media and Planning: Media campaign planning, media opportunity consultation and evaluation, and media negotiation and buying.
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2)
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Common Procurement Vocabulary (CPV)
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79340000 |
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3)
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Quantity or scope
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4)
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Indication about different contract dates
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5)
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Additional Information about lots
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