Skip to main content

We've saved some files called cookies on your device. These cookies are:

  • essential for the site to work
  • to help improve our website by collecting and reporting information on how you use it

We would also like to save some cookies to help tailor communications.

BETA
You're viewing an updated version of this service - your feedback will help us to improve it.

Contract Notice

LMU2012-0585 Advertising and Marketing.

  • First published: 09 October 2013
  • Last modified: 09 October 2013

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
Published by:
London Metropolitan University
Authority ID:
AA23446
Publication date:
09 October 2013
Deadline date:
20 December 2013
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The University is looking to attract tenders against two distinct lots:

1. Creative and Production: The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, research and consultation.

2. Media and Planning: Media campaign planning, media opportunity consultation and evaluation, and media negotiation and buying.

Agencies are invited to tender against 1 or both lots

The appointed supplier(s) will be required to support the University's Marketing and Communications. Key to the University's strategy is the attraction and conversion of prospective students to enrolments, brand building through all channels and the promotion of the products and services provided by the university and its partners.

The University is keen to develop a better integrated and target driven approach to student recruitment marketing spanning the entire process from early prospect engagement and potentially through to enrolment and retention. Therefore relevant experience around student recruitment demographics and relevant insights around consumer and market behaviours will be a key factor.

The University aims to appoint a supplier for a contract term of 3 years, with the mutual option to extend the contract for 2 further one-year periods. The contract will be subject to an initial 3 month probationary period and annual performance review.

Full notice text

CONTRACT NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)


London Metropolitan University

166-220 Holloway Road

London

N7 8DB

UK

Sarah Roughan


sarah.roughan@capita.co.uk, strategic-procurement@londonmet.ac.uk


http://www.londonmet.ac.uk/strategic-procurement/info_forsuppliers/home.cfm


Checked box
Unchecked box
Checked box
Unchecked box
Checked box
Unchecked box

I.2)

Type of contracting Authority and Main Activity or Activities

Unchecked box
Unchecked box
Unchecked box
Unchecked box
Checked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Unchecked box
Checked box
No

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

LMU2012-0585 Advertising and Marketing.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

13

II.1.2)

Main site or location of works, place of delivery or performance



UKI

II.1.3)

This notice involves

Checked box
Unchecked box
Unchecked box

II.1.4)

Information on framework agreement (if applicable)

Unchecked box
Unchecked box

Number of participants to the framework agreement envisaged

Duration of the framework agreement

Justification for a framework agreement the duration of which exceeds four years

Estimated total value of purchases for the entire duration of the framework agreement

Frequency and value of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

The University is looking to attract tenders against two distinct lots:

1. Creative and Production: The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, research and consultation.

2. Media and Planning: Media campaign planning, media opportunity consultation and evaluation, and media negotiation and buying.

Agencies are invited to tender against 1 or both lots

The appointed supplier(s) will be required to support the University's Marketing and Communications. Key to the University's strategy is the attraction and conversion of prospective students to enrolments, brand building through all channels and the promotion of the products and services provided by the university and its partners.

The University is keen to develop a better integrated and target driven approach to student recruitment marketing spanning the entire process from early prospect engagement and potentially through to enrolment and retention. Therefore relevant experience around student recruitment demographics and relevant insights around consumer and market behaviours will be a key factor.

The University aims to appoint a supplier for a contract term of 3 years, with the mutual option to extend the contract for 2 further one-year periods. The contract will be subject to an initial 3 month probationary period and annual performance review.

II.1.6)

Common Procurement Vocabulary (CPV)

79340000
79341000
79342000

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

Unchecked box

II.1.8)

Division into lots

Yes

Unchecked box Checked box Unchecked box

II.1.9)

Will variants be accepted

No

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

3 550 0003 900 000
GBP

II.2.2)

Options

Provisional timetable for recourse to these options

Number of possible renewals

2

In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts

12

II.3)

Duration of the contract or limit for completion

36

Section III: Legal, Economic, Financial and Technical Information

III.1)

Conditions Relating to the Contract

III.1.1)

Deposits and guarantees required

In the case of company subsidiaries, a parent company guarantee will need to be completed

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

As with the University's terms and conditions of contract.

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

III.1.4)

Other particular conditions to which the performance of the contract is subject

III.2)

Conditions for Participation

III.2.1)

Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers


All Bidders will be expected to complete the following policies: Health and Safety, Equality and Diversity, Environmental and Quality Assurance.

The minimum Insurance policies as specified on the University Website must be fulfilled and evidence provided.

The PQQ document will provide more information about the requirements as this list is not exhaustive.

III.2.2)

Economic and financial capacity


All Bidders will be expected to submit Audited Accounts for the past three years, to include a statement of the organisation's turnover and Profit and Loss.




III.2.3)

Technical capacity


All Bidders are expected to provide information on three examples of similar work completed or still in progress for each lot they express an interest in and also provide details of other services that could be offered under advertising and marketing.




III.2.4)

Reserved contracts

Unchecked box
Unchecked box

III.3)

Conditions Specific to Service Contracts

III.3.1)

Is provision of the service reserved to a specific profession?

No

III.3.2)

Will legal entities be required to state the names and professional qualifications of the personnel responsible for the execution of the service?

No

Section IV: Procedure

IV.1)

Type of Procedure


Unchecked box Checked box
Unchecked box Unchecked box
Unchecked box Unchecked box

Justification for the choice of accelerated procedure

IV.1.1)

Have candidates already been selected?

No

IV.1.2)

Limitations on the number of operators who will be invited to tender or to participate

6

Objective criteria for choosing the limited number of candidates

IV.1.3)

Reduction of the number of operators during the negotiation or dialogue

Checked box

IV.2)

Award Criteria

No


Yes

No

IV.2.2)

An electronic auction will be used

No

IV.3 Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting authority

LMU2012-0585

IV.3.2)

Previous publication(s) concerning the same contract

Unchecked box
Checked box
2013/S 14-019467 19-01-2013

Other previous publications

IV.3.3)

Conditions for obtaining specifications and additional documents

 06-11-2013  12:00

 


IV.3.4)

Time-limit for receipt of tenders or requests to participate

 20-12-2013  12:00

IV.3.5)

Date of dispatch of invitations to tender or to participate to selected candidates

 15-11-2013

IV.3.6)

Language or languages in which tenders or requests to participate can be drawn up

Checked box    

English


IV.3.7)

Minimum time frame during which the tenderer must maintain the tender 

IV.3.8)

Conditions for opening tenders



 20-12-2013  15:00
London Metropolitan University

Section VI: Other Information

VI.1)

Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published


VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

No



VI.3)

Additional Information

Suppliers are required to register and express interest via the University electronic site at the following URL, registration and use of the e-tendering portal is free of charge and places suppliers under no obligation to participate.

http://www.londonmet.ac.uk/strategic-procurement/info_forsuppliers/home.cfm

The University does not accept any liability for any cost incurred in tendering. Please note all submissions will be subject to the University conditions of electronic submission. Tenders and all supporting documents must be priced in Sterling and all payments under the contract made in Sterling also.

Please note the University will not award the contract to a company to which this contract cost will amount to the 20 % or over of the company overall last audited accounts year turnover.

For further information about the University please look on the website:www.londonmet.ac.uk

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.4.2)

Lodging of appeals

VI.4.3)

Service from which information about the lodging of appeals may be obtained










VI.5)

Dispatch date of this Notice

 07-10-2013

ANNEX B

Information About Lots

1     Creative and Production

1)

Short Description

LOT 1:

Creative and Production: The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, research and consultation.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79342000

3)

Quantity or scope


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

2     Media and Planning

1)

Short Description

LOT 2:

Media and Planning: Media campaign planning, media opportunity consultation and evaluation, and media negotiation and buying.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79342000

3)

Quantity or scope


4)

Indication about different contract dates

5)

Additional Information about lots


Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341000 Advertising services Advertising and marketing services
79342000 Marketing services Advertising and marketing services

Delivery locations

ID Description
There are no delivery locations for this notice.

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
sarah.roughan@capita.co.uk, strategic-procurement@londonmet.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

0800 222 9004

Lines are open 8:30am to 5pm Monday to Friday.

Rydym yn croesawu galwadau'n Gymraeg.

We welcome calls in Welsh.