CONTRACT NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)

I.2)

Type of contracting Authority and Main Activity or Activities

Ministry or any other national or federal authority, including their regional or local sub-divisions National or federal agency/Office Regional or local Authority Regional or local Agency/Office Body governed by public law European Institution/Agency or International Organisation

General public services Defence Public order and safety Environment Economic and financial affairs Health Housing and community amenities Social protection Recreation, culture and religion Education

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

II.1.2)

Main site or location of works, place of delivery or performance

131-151 Great Titchfield Street, London, W1W 5BB.

II.1.3)

This notice involves

A public contract
The setting up of a Dynamic Purchasing System
The establishment of a framework agreement

II.1.4)

Information on framework agreement (if applicable)

Framework agreement with a single operators
Framework agreement with several operators

Number of participants to the framework agreement envisaged

Duration of the framework agreement

Justification for a framework agreement the duration of which exceeds four years

Estimated total value of purchases for the entire duration of the framework agreement

Frequency and value of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

10 lots/contracts for the provision of various marketing, comms, content production, evaluation and PR activities for the National Citizen Service.

Note: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at http://www.myTenders.org/Search/Search_Switch.aspx?ID=109739

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at http://www.myTenders.org/sitehelp/help_guides.aspx

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

II.1.6)

Common Procurement Vocabulary (CPV)

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

II.1.8)

Division into lots

one lot only

one or more lots

all lots

II.1.9)

Will variants be accepted

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

II.2.2)

Options

Provisional timetable for recourse to these options

Number of possible renewals

In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts

II.3)

Duration of the contract or limit for completion

Section III: Legal, Economic, Financial and Technical Information

III.1)

Conditions Relating to the Contract

III.1.1)

Deposits and guarantees required

n/a.

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

To be determined and agreed according to each individual lot, but expected to be a mixture of interim, installment and delivery payments.

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

III.1.4)

Other particular conditions to which the performance of the contract is subject

Please see attached standard contract terms.

III.2)

Conditions for Participation

III.2.1)

Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

(1) All candidates will be required to produce a certificate or declaration demonstrating that they are not bankrupt or the subject of an administration order, are not being wound-up, have not granted a trust deed, are not the subject of a petition presented for sequestration of their estate, have not had a receiver, manager or administrator appointed and are not otherwise apparently insolvent.

(2) All candidates will be required to produce a certificate or declaration demonstrating that the candidate, their directors, or any other person who has powers of representation, decision or control of the candidate has not been convicted of conspiracy, corruption, bribery, or money laundering. Failure to provide such a declaration will result in the candidate being declared ineligible and they will not be selected to participate in this procurement process.

(3) All candidates will be required to produce a certificate or declaration demonstrating that they have not been convicted of a criminal offence relating to the conduct of their business or profession.

(4) All candidates will be required to produce a certificate or declaration demonstrating that they have not committed an act of grave misconduct in the course of their business or profession.

(5) All candidates must comply with the requirements of the State in which they are established, regarding registration on the professional or trade register.

(6) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.

(7) All candidates will have to demonstrate that they are licensed, or a member of the relevant organisation, in the State where they are established, when the law of that State prohibits the provision of the services, described in this notice, by a person who is not so licensed or who is not a member of the relevant organisation.

(8) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of social security contributions under the law of any part of the United Kingdom or of the relevant State in which the candidate is established.

(9) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of taxes under the law of any part of the United Kingdom or of the relevant State in which the economic operator is established.

III.2.2)

Economic and financial capacity

III.2.3)

Technical capacity

III.2.4)

Reserved contracts

The contract is restricted to sheltered workshops
The execution of the contract is restricted to the framework of sheltered employment programmes

III.3)

Conditions Specific to Service Contracts

III.3.1)

Is provision of the service reserved to a specific profession?

III.3.2)

Will legal entities be required to state the names and professional qualifications of the personnel responsible for the execution of the service?

Section IV: Procedure

IV.1)

Type of Procedure

Open		Restricted
Accelerated restricted		Negotiated
Accelerated negotiated		Competitive dialogue

Justification for the choice of accelerated procedure

IV.1.1)

Have candidates already been selected?

IV.1.2)

Limitations on the number of operators who will be invited to tender or to participate

Objective criteria for choosing the limited number of candidates

IV.1.3)

Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated

IV.2)

Award Criteria

IV.2.2)

An electronic auction will be used

IV.3 Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting authority

NCSMA0002

IV.3.2)

Previous publication(s) concerning the same contract

Prior Information Notice
Notice on a Buyer Profile

Other previous publications

IV.3.3)

Conditions for obtaining specifications and additional documents

IV.3.4)

Time-limit for receipt of tenders or requests to participate

IV.3.5)

Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)

Language or languages in which tenders or requests to participate can be drawn up

IV.3.7)

Minimum time frame during which the tenderer must maintain the tender 

IV.3.8)

Conditions for opening tenders

Section VI: Other Information

VI.1)

Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published

VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

VI.3)

Additional Information

(MT Ref:109739)

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures

Body responsible for mediation procedures

VI.4.2)

Lodging of appeals
Precise information on deadline(s) for lodging appeals:

VI.4.3)

Service from which information about the lodging of appeals may be obtained

VI.5)

Dispatch date of this Notice

ANNEX A

Additional Addresses and Contact Points

I)

Address and contact points from which further information can be obtained

II)

Address and contact points from which specifications and additional documentation may be obtained

III)

Address and contact points to which Tenders/Requests to Participate must be sent

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint a media agency, with strong credentials in youth engagement, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need deep insight and data driven research, from our chosen media agency, into the media consumption and behaviour of 15-17 year olds to maximise engagement through our media channels and convert awareness into an Expression of Interest (‘EOIs') at both a local and central level. We need cost efficient purchasing but also targeted reach and quantifiable programme impacts. We have a greater audience to reach with our extension in this 2014 Programme year of our target to include 15 year olds and therefore the media budget allocation needs to be optimised. The agency will define the frequency and reach required in order to achieve our awareness and affinity KPIs for 2014.

4)

Indication about different contract dates

5)

Additional Information about lots

Bidders must demonstrate rates lower than current government procured services.

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint a content production agency, with strong credentials creating compelling youth content, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need proven creativity and natural intuition for youth culture, from our chosen content production agency. They need to help us present our brand in a fun and aspirational way to attract 15-17 year olds who wouldn't ordinarily be attracted to a programme like NCS or volunteering/social action. We need to connect with this audience and through that connection inspire them to raise awareness for us by sharing our brand in their online and offline worlds. There will be 4 strategic objectives around which content plans will be crafted: 1)Inspiration – content that feels of and inspires the social movement that is NCS; 2) brand equity – content that is entertainment in its own right; 3) brand affinity – content that brings to life passion point activations and/or partnerships with ambassadors; 4) brand awareness – stories from graduates of NCS including the NCS Leaders Team and a variety of influencers that will speak to young people as distinct from teachers and then parents/guardians; 5) brand recruitment – short edits of content about the programme for young people/parent/guardians for promotion through our website and crm programme both of which will aim to convert awareness into an Expression of Interest (‘EOIs'). In addition we will deploy channel strategies that will require different approaches/edits/considerations when creating any one piece of content to ensure its relevancy and efficacy by pre-agreed amplification channels. We need content that is nationally representative but incredibly relevant locally to be embraced by our 8 regional providers and their delivery partners across our 19 regions in England and NI.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint a creative agency, with strong credentials creating compelling youth advertising AtL and BtL, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need brave natural intuition for youth culture, from our chosen creative agency. They need to push our brand into a space where it feels at home next to a set of contemporaries including asos.com, TOPSHOP/TOPMAN, Beats, Converse, Reading & Leeds Festivals, 4OD, Nandos etc. We must bring our brand values to life in a relevant way that is fun, inspiring and aspirational in order to connect with 15-17 year olds who wouldn't ordinarily be attracted to a programme like NCS or volunteering/social action. We need to connect with this audience and through that connection inspire them to raise awareness for us by sharing our brand in their online and offline worlds. There will be 4 strategic objectives around which creative plans will be crafted: 1) brand equity – young person's advertising; 2) brand affinity – creative to promote passion point activations; 3) programme awareness – promotional materials targeting teachers and parents/guardians; 4) programme recruitment – programme assets for Providers to recruit young people and retain them throughout the programme. In addition we will deploy an engagement framework to identify core themes around which we can leverage communications objectives and align all communications threads.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint an event production agency, with strong credentials in youth engagement, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need creativity and youth lifestyle instinct, from our chosen event production agency, They need to help us conceptualise and craft events across a range of passion point areas for 15-17 year olds that will strongly appeal to young people who wouldn't ordinarily be attracted to a programme like NCS or volunteering/social action. We need to significantly raise awareness with this audience through PR and partnerships and maximise their engagement through our social media channels and website where will aim to convert awareness into an Expression of Interest (‘EOIs'). We need events that can be amplified nationally through our social media and PR but are also scaleable for local activation by our 8 regional providers and their delivery partners across our 19 regions in England. This is not just cool events, but a deep understanding of our very nuanced audience.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint a digital agency, with strong credentials creating and delivering integrated digital campaigns for youth brands, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need a brave, inventive digital agency who have an insatiable curiosity for all things digital and social media. We want the agency to craft creative and digitally integrated campaigns that enable us to leverage social media to engage nationally whilst also being directional and forward thinking with our use of social media in our communications. The chosen agency must demonstrate inside out knowledge of current digital trends, social platforms, social influencers and trends with young people so that we can be in step with or ahead of our audience and not simply following them. Also beyond current trends, how their organisation is wired to innovation. Their social media plans will help amplify campaigns and provide standalone social media campaigns. They will help us deliver on our national brand aspirations whilst identifying and leveraging the power of regional and local connections to create a groundswell. They will tell us how to set the agenda/start trending with young people as well as other conversations/people we should be connected with to be part of the agenda. They will offer strategic social media channel guidance as well as ongoing performance reviews and inspiration sessions. They need to help us present our brand in a fun and aspirational way to attract 15-17 year olds who wouldn't ordinarily be attracted to a programme like NCS or volunteering. We need to connect with this audience and through that connection inspire them to raise awareness for us by sharing our brand in their online and offline worlds. There will be 4 strategic objectives around which social media plans will be crafted: 1) brand equity – campaigns that are entertainment in their own right tailored to the channel(s); 2) brand affinity – campaigns that brings to life passion point activations and/or partnerships with ambassadors; 3) brand relevancy – topical calendar that links to young persons' interests/events etc. that are happening; 4) programme awareness – UGC content that we want to pull up from the on the ground participants through to our national platforms and into our communications. In addition this year we want to trial parents social media communications with our owned media and we would look to the chosen agency's guidance on how best to engage with parents in social media.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – – this brief is to appoint a youth PR agency, with strong credentials and excellent relationships that can be deployed to deliver innovative integrated PR coverage that is highly targeted to our target demographic.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need a culturally in tune youth PR agency, well connected, with an insatiable curiosity for all things youth lifestyle. The chosen agency should have a fantastic track record of delivering national entertainment driven coverage as well as primary regional media. They must be strong in digital youth media. We will look to the agency to craft PR plans that enable us to deliver a significant volume of coverage by leveraging relevant assets e.g. ambassadors, passion points activations and content. They must have a strong voice at the table helping us secure and produce media worthy assets that will empower them to deliver the type of coverage we expect. Whilst this brief is not for asset production, we expect the successful agency to participate in their development. At the core of their approach should be a youth PR influencers approach that targets influential journalists who we will court with a program of activity because their visible support and involvement in NCS will have a greater impact beyond their media title etc. The successful agency will offer a view on a media audit of young people's media consumption so that we understand what media outlets (print, radio, TV, online) we should be connecting with. We want an agency with fantastic relationships who will be able to open the door for NCS to other organisations and influential people who could become ambassadors of our programme.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint an evaluation agency with strong credentials in evaluating and researching, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need an agency with a proven track record of successfully recruiting and completing youth specific research for a range of youth brands as well as for teachers from across the schools/colleges spectrum and parents/carer/guardians of our target demographic. Within any given programme year, the chosen agency will conduct two waves of teenager research plus one survey of the teaching community and one survey of parents/guardians. All surveys will be crafted to assess the impact of marketing and communications on the samples' awareness, affinity, advocacy, propensity to participate and build on the longtail outputs of previous surveys. The results from each survey must be presented with insights and recommendations to the NCS marketing team including, where relevant, key NCS personnel from other NCS functions e.g. Strategy and/or Operations teams. These surveys will help inform the marketing and communications strategy and plans locally and nationally. In addition the successful agency needs to be able to offer cost effective solutions to facilitate upstream target demographic reviews of creative campaign work. Our agency should also have a strong view on how we might engage young people in a more current fashion to drive the thought leadership positioning of NCS vis-à-vis youth attitudes and behaviours in the eyes of the media and business sectors.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint a business partnerships agency, with strong credentials creating bespoke value models and proven revenue generation for clients.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need an inventive business partnerships agency that can think strategically about how to create a new value and corresponding revenue model for NCS. The successful agency needs to inherently understand our USP with young people and parents/guardians respectively and build compelling offerings that enable us to be innovative in terms of the assets, existing and non-existing, that we have to offer the business sector. We want the chosen agency to help us engage the business sector with our vision that NCS will transform communities through generations of empowered young people. We need to foster a community of brands who share our belief that given the respect, tools and opportunities young people can change the world around them. We need brands who want to go further and make a commitment to engaging with young people who embrace community action to get ahead in their lives. The appointed forward-thinking agency will enable us to build on relationships to deliver value in kind, revenues, project funding, new products and services, and partnership fees. The chosen agency will have a strong track record in creative brand solutions and revenue generation.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint a parent and teacher PR agency, with strong credentials in thought leadership for their clients and setting the national agenda whilst being topical, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need an agency who can deliver on our aspiration to set the national agenda with regards to thought leadership about youth attitudes and behaviour. We want to be the go to resource for media for any commentary on youth in the future. They must have excellent media relationships and an inside out knowledge of targeted media outlets, journalists and broadcasters in order to help us shape media relations, have the inside track on what stories/features are planned and keep us front of mind for the same and included as much as possible. The successful agency will create a proactive press office calendar of communications that will leverage key programme dates, key moments for parents based on insights from our parents research and anecdotal feedback from our Providers network, key moments for schools/colleges based on insights from our teachers research, our Education Engagement Manager and anecdotal feedback from our Providers network. In addition they will craft high impact media campaigns to create news spikes around key programme dates in order to raise awareness with key audiences. In terms of teachers media they must have strong media relations with teachers media and organisations' members publications. They need to guide us with regards to the tactics/ assets we need deploy to secure coverage in the same. We want an agency with fantastic relationships who will be able to open the door for NCS to other organisations and influential people who could become ambassadors of our programme. Lastly the selected agency should inform us where there are conversations happening socially that we should be part of and have a proactive approach to same.

4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

1)

Short Description

A multi-agency central team will be responsible for developing & implementing all the communications activities that will comprise the 2014 marketing campaign. The Communications Strategy & Campaign Architecture has been agreed – this brief is to appoint a marketing communications agency, with strong credentials as the lead strategic agency on integrated brand marketing campaigns targeting young people, to help NCS achieve our strategic and campaign objectives.

2)

Common Procurement Vocabulary (CPV)

3)

Quantity or scope

We need proven experience of crafting integrated marketing communications strategies for youth brand campaigns targeting 16-17 year old audience. We want an insight driven approach to channel mix, messaging and asset production. The engagement framework we produce together will also be tailored to parent/guardians and teachers/lecturers in schools/colleges. The chosen agency will act as our lead agency and provide significant input with regards to marketing communications planning and evaluation, campaign planning and evaluation, as well as asset planning and evaluation. A key function of the agency will be to measure and assess the impact of marketing on programme performance nationally and regionally. The agency will work alongside the Marketing Director and Brand Communications Senior Manager. They will lead quarterly internal team strategic planning reviews and weekly performance reports that offer recommendations on campaign optimization that will be shared with the internal direct reports into the Brand Communications Senior Manager. They will be the key support for cross-agency campaign briefings, all agency monthly meetings as well as weekly agency status meetings.

4)

Indication about different contract dates

5)

Additional Information about lots