Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The Open University
Walton Hall
Milton Keynes
MK7 6BP
UK
Contact person: Buyer — Procurement
E-mail: finance-tenders@open.ac.uk
NUTS: UKJ12
Internet address(es)
Main address: www.open.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/openuniversity
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Brand Tracking Services/PRO/OJEU/2019
Reference number: OUPA10503
II.1.2) Main CPV code
79310000
II.1.3) Type of contract
Services
II.1.4) Short description
The Open University is seeking a supplier of Brand Tracking Services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, stalled students, alumni and OU staff. The work will include recall of integrated campaigns, brand perceptions, competitive positioning and diagnostics for consumer engagement and shifting perceptions amongst consumers.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
625 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKJ12
II.2.4) Description of the procurement
The Open University is seeking a supplier of Brand Tracking Services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, stalled students, alumni and OU staff. The work will include recall of integrated campaigns, brand perceptions, competitive positioning and diagnostics for consumer engagement and shifting perceptions amongst consumers.
The contract is for an initial period of 3 years and may be extended by the OU for further 12-month periods up to a maximum of 2 years (5 in total).
II.2.5) Award criteria
Quality criterion: As detailed in the procurement documents
/ Weighting: In ITT docs
Cost criterion: As detailed in the procurement documents
/ Weighting: In ITT docs
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 237-581714
Section V: Award of contract
Title: Brand Tracking Services/PRO/OJEU/2019
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
28/08/2020
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
The Nursery Research and Planning Ltd
London
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 625 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The Open University
Walton Hall
Milton Keynes
MK7 6AA
UK
VI.4.2) Body responsible for mediation procedures
The Open University
Walton Hall
Milton Keynes
MK7 6AA
UK
VI.4.4) Service from which information about the review procedure may be obtained
The Open University
Walton Hall
Milton Keynes
MK7 6AA
UK
VI.5) Date of dispatch of this notice
12/10/2020