Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
UK
E-mail: procurement@aru.ac.uk
NUTS: UKH3
Internet address(es)
Main address: www.aru.ac.uk
Address of the buyer profile: https://in-tendorganiser.co.uk/angliaruskinuniversity
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
T20/38_Media Buying
Reference number: T20/38
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
Anglia Ruskin University is seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high media campaigns that cut through the crowded HE marketplace and resonate with our prospects.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
12 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341400
79000000
II.2.3) Place of performance
NUTS code:
UKH3
Main site or place of performance:
Chelmsford, Essex
II.2.4) Description of the procurement
ARU are seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high impact media campaigns that cut through the crowded HE marketplace and resonate with our prospects. The University tends to run ‘always on’ media campaigns in line with the student recruitment cycle, supplemented by bursts of campaign activity at key points in the cycle, including to support Open Days, the UCAS January deadline and the Clearing period. The central Corporate Marketing team is responsible for the attraction and conversion of UK, European (EU) and International students to the full range of UG and PG courses in the four Faculties. Alongside the central campaigns there will also be bespoke campaigns to be developed on behalf of Faculties and other departments in the universityThe requirements are:• Media campaign development, implementation and management• Customer targeting and insight• Analytics, insight, data and measurement• Conversion Rate Optimisation (CRO)• Digital marketing across a range of channels, including Display, Search, Programmatic, Pay per Click (PPC), Social Media and Broadcast Media• Direct Mail marketing• Innovation Media (e.g beta)• Out of Home (OOH) and Digital Out of Home (DOOH) Media• Print Media• Research to inform media buying and targeting• Within the scope of the above, any other media buying and research work the university may require.• Accreditation with major media providers including, but not limited to, Google and FacebookThere will be an award of Two suppliers to the Framework and the first ranked supplier on award will be awarded the Autumn campaign Recruitment campaign which runs from September 2021 to January 2022. Subsequent requirements will then be run via mini competition as per the call off contract.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend for a further 24 months on a year by year basis
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-013887
Section V: Award of contract
Contract No: 1
Title: Media Buying Framework
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
17/09/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Net Natives Ltd
Lees House, Dyke Road,
Brighton
BN1 3FE
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 12 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Contract No: 2
Title: Media Buying Framework
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
17/09/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Hybrid News Ltd
46-48 Queen Charlotte Street
Bristol
BS1 4HX
UK
NUTS: UKK11
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 12 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Chelmsford
UK
E-mail: procurement@aru.ac.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
08/10/2021