Minimum standards and qualification required
Digital specialist expertise and skills
Consultants must be appropriately qualified, experienced and willing to engage with applicants and grantees to guide them towards achieving good quality outcomes.
All bidders should demonstrate an understanding of how the mandatory inclusion outcome is relevant to heritage work involving digital.
Bidders should also be proficient with the following general competencies, in relation to the competency area they are applying for:
1. Making use of data and technologies to support cultural, built and natural heritage
2. The Fund’s open access requirements and how these support heritage
3. Basic legal requirements relevant to the area/s of the tender they are applying to, including accessibility, safeguarding, and procurement.
4. Identifying how digital approaches can best deliver or support strategic aims, and understanding when specific digital solutions are not appropriate or likely to be effective
5. Understand total cost of ownership in relation to digital investment and how to identify ongoing cost, capacity and development issues in relations to digital solutions
6. Mentoring, project management or evaluation skills as appropriate
Digital Framework Competency Areas
Digital consultants are expected to demonstrate broad expertise within their chosen Competency Area(s), and to provide their particular specialisms within the selected Competency Area(s) through examples of recent work experience.
Audiences, Marketing and Communications
This is likely to include:
• Working with audience segmentation, audience data and web analytics
• Audience development
• Designing and evaluating digital marketing and communications campaigns across a range of platforms, including social media
• Developing and delivering online fundraising and donation calls
• Ticketing and online retail
Collections Management
This is likely to include:
• Management and maintenance of digital collections
• Discoverability and understanding audiences
• Games development, including serious games and geolocation
• Digital storytelling
• Digital display
• VR/AR/XR
• Working with open knowledge projects and communities
• Running online consultations
• Digital rights management
• Data visualisation
• Accessibility and accessibility auditing
• Ethical issues in intellectual property, consent, and archiving
Digital Service and Product Development
This is likely to include:
• Scoping and managing user centred digital projects and services, websites and apps
• Website design, development and training, particularly WordPress
• User testing
• Digital investment, including equipment, end user devices, infrastructure, software and service provision
• Digital service and investment evaluation
• Commissioning and contract management
• Online event and training design
• Asynchronous and synchronous online learning activity and resource development and evaluation
• VR/AR/XR
• Site specific experience scoping, delivery and investment
• Investment and management of digital capital assets
• Accessibility/usability auditing and policy
Digitisation and Archiving
This is likely to include:
• Digitisation of text, images, audio and film
• 3D digitisation (objects and places)
• Data mapping and GIS Data Capture and Conversion
• Selecting digital archives
• Local archive design, development and maintenance
• Working with metadata, tagging and folksonomies
• Information architecture
• Crowdsourcing and user generated content, including citizen science projects
• Community created collections
• Database development and management
• Intellectual property, copyright and open licences
• Working with sensitive life story capture
Events and Working Online
This is likely to include:
• Online event and training design
• Working and organising online, including consultations and events
• Managing teams online
• Digital volunteers and volunteering
• Accessibility/usability auditing and policy
• Online community engagement
• Online safeguarding
• Working with children and young people online
• Security, privacy and consent online, including for online events
• Diversity and inclusion approaches
• Digital advocacy
• Digital rights management
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