Contract award notice – utilities
Section I: Contracting
entity
I.1) Name and addresses
SEVERN TRENT WATER LIMITED
2 St. Johns Street
COVENTRY
CV12LZ
UK
Contact person: Sarah Griffiths-Jones
Telephone: +44 2477716919
E-mail: sarah.griffiths-jones@severntrent.co.uk
NUTS: UKG33
Internet address(es)
Main address: www.stwater.co.uk
I.1) Name and addresses
Hafren Dyfrdwy Cyfyngedig
Wrexham
LL14 4EH
UK
E-mail: sarah.griffiths-jones@severntrent.co.uk
NUTS: UKL
Internet address(es)
Main address: www.hdcymru.co.uk
I.2) Joint procurement
The contract involves joint procurement
I.6) Main activity
Water
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Creative Marketing Agency and Media Buying
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The procurement is split into 2 lots:
Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover:
• Brand strategy
• Building brand familiarity
• Marketing strategy
Lot 2: Media Buying Agency. This is to appoint a provider of services to include:
• Media purchasing strategy
• Research
• Buying
• Execution
• Measurement and monitoring
• Competitor tracking and monitoring
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Lowest offer:
/ Highest offer:
II.2) Description
Lot No: 1
II.2.1) Title
Lot 1 creative
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover:
• Brand strategy
• Building brand familiarity
• Marketing strategy
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Lot 2 media buying agency
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Lot 2: Media Buying Agency. This is to appoint a provider of services to include:
• Media purchasing strategy
• Research
• Buying
• Execution
• Measurement and monitoring
• Competitor tracking and monitoring
II.2.5) Award criteria
Quality criterion: pitch
/ Weighting: 70
Cost criterion: rate card
/ Weighting: 30
II.2.11) Information about options
Options:
Yes
Description of options:
1 x 1 year extension
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Negotiated with call for competition
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-008374
Section V: Award of contract
Lot No: Lot 2
Title: media buying agency
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/01/2021
V.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Republic of Media
Manchester
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Lot 1 was not awarded as no clear winner could be determined
VI.4) Procedures for review
VI.4.1) Review body
Severn Trent Water Ltd
2 St John's Street
Coventry
CV12LZ
UK
VI.5) Date of dispatch of this notice
19/10/2021