Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Belfast City Council
9 - 21 Adelaide Street
Belfast
BT2 8DJ
UK
E-mail: crothersr@belfastcity.gov.uk
NUTS: UKN06
Internet address(es)
Main address: www.belfastcity.gov.uk
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Framework Agreement for the Provision of Marketing Services for the Marketing and Corporate Communications Business Area of Belfast City Council
Reference number: T2272
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
A contract has been awarded for a multi supplier framework agreement, which will provide a range of marketing services to the corporate communications business area of Belfast City Council. The framework is divided into three lots:
Lot 1: Strategic Brand Services
Lot 2: Design, Copywriting, and Content Services
Lot 3: Advertising and Media
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
5 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Strategic Brand Services
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKN06
II.2.4) Description of the procurement
Provision of strategic brand services
II.2.5) Award criteria
Quality criterion: Response to the Brief
/ Weighting: 60
Quality criterion: Project Management
/ Weighting: 20
Price
/ Weighting:
20
II.2.11) Information about options
Options:
Yes
Description of options:
See Schedule 1 - Specification for details of "Optional Services": mainly the use of the Framework Agreement by other Departments within Belfast City Council.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Multi Supplier Lot:
4 Contractors awarded on to the Framework Agreement for Lot 1.
Lot No: 2
II.2.1) Title
Design, Copywriting and Content Services
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKN06
II.2.4) Description of the procurement
Provision of design, copywriting and content services.
II.2.5) Award criteria
Quality criterion: Response to the Brief
/ Weighting: 60
Quality criterion: Project Management
/ Weighting: 20
Price
/ Weighting:
20
II.2.11) Information about options
Options:
Yes
Description of options:
See Schedule 1 - Specification for details of "Optional Services": mainly the use of the Framework Agreement by other Departments within Belfast City Council.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Multi Supplier Lot:
4 Contractors awarded on to the Framework Agreement for Lot 2.
Lot No: 3
II.2.1) Title
Advertising and Media
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKN06
II.2.4) Description of the procurement
Provision of advertising and media services
II.2.5) Award criteria
Quality criterion: Response to the Brief
/ Weighting: 50
Quality criterion: Project Management
/ Weighting: 20
Price
/ Weighting:
30
II.2.11) Information about options
Options:
Yes
Description of options:
See Schedule 1 - Specification for details of "Optional Services": mainly the use of the Framework Agreement by other Departments within Belfast City Council.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Multi Supplier Lot:
3 Contractors awarded on to the Framework Agreement for Lot 3.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-020727
Section V: Award of contract
Lot No: 1
Contract No: T2272
Title: Strategic Brand Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
07/10/2022
V.2.2) Information about tenders
Number of tenders received: 9
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
McCadden
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ardmore Advertising and Marketing Limited
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Krow Group
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
MXB
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 666 666.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: T2272
Title: Design, Content, and Copywriting Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
07/10/2022
V.2.2) Information about tenders
Number of tenders received: 9
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Ardmore Advertising and Marketing Limited
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Brown O’Connor Communications
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Krow Group
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
MXB
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 666 666.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: T2272
Title: Advertising and Media
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
07/10/2022
V.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Ardmore Advertising and Marketing Limited
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
ASG
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Krow Group
Belfast
UK
NUTS: UKN06
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 666 666.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
As the awarded Marketing Services Framework Agreement is needs led, the actual contract value in unknown. A maximum ceiling limit of £5,000,000 was approved by Belfast City Council. For purposes of this Contract Award Notice, this value has been split equally between the three Lots to give an estimated contract value for each Lot.
VI.4) Procedures for review
VI.4.1) Review body
Royal Courts of Justice
Chichester Street
Belfast
BT1 3JY
UK
VI.5) Date of dispatch of this notice
13/10/2022