Contract notice
Section I: Contracting
authority
I.1) Name and addresses
AHDB
Stoneleigh Park, Kenilworth
Kenilworth
CV8 2TL
UK
Contact person: Sarah Waters
Telephone: +44 2476478600
E-mail: procurement@ahdb.org.uk
NUTS: UKG13
Internet address(es)
Main address: https://defra.bravosolution.co.uk/
Address of the buyer profile: https://defra.bravosolution.co.uk/
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://defra.bravosolution.co.uk/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://defra.bravosolution.co.uk/
Tenders or requests to participate must be sent to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:
https://defra.bravosolution.co.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture and Horticulture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Meat (Lot One) and Dairy (Lot Two) Consumer Data requirements
Reference number: 2022-575
II.1.2) Main CPV code
79310000
II.1.3) Type of contract
Services
II.1.4) Short description
Lot 1. Meat Purchase Data - 3rd party contract
Lot 2. Dairy Purchase Data - AHDB only contract
AHDB intend to procure a Contract to a successful Provider or Providers for the provision of Meat and Dairy Consumer Data on behalf of AHDB, HCC and QMS (the Contracting Authority) through the process set out in this ITT. The successful supplier(s) will be required to deliver retail purchase data and insight relating to consumer demand, and deliver the most efficient service for all parties as well as ensuring value for money for levy payers is provided.
AHDB utilise Meat and Dairy retail purchase data to provide value and services to our Levy payers. AHDB have engaged with HCC and QMS and identified the shared need for same and similar services, as all three bodies have the same purpose; working on behalf of UK farmers to help the red meat industry better understand and promote the category. AHDB are therefore procuring these services on behalf of all parties under one contract.
The Contract is expected to commence on 1st April 2023. The initial Contract duration is 2 years with the option to extend for a further 1 year in 2025 and a further year in 2026 (2 +1+1) via single or multiple fixed terms.
HCC and QMS will utilise the contract from November 2023.
Lot One: MEAT. AHDB, QMS and HCC need a selection of core and optional data requirements. These are listed in the specification. The Core data requirement “Primary Red Meat” will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need.
Lot Two DAIRY - This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy.
AHDB need a selection of core and optional Dairy data requirements, these are listed within the specification.
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
II.2) Description
Lot No: Lot One - Meat
II.2.1) Title
Meat Purchase Data
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
AHDB, QMS and HCC need a selection of core and optional data requirements.
The Core data requirement “Primary Red Meat” will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need.
The basic measures required will consist of the following as a minimum:
• Value
• Volume
• Price
• Buyers
• Volume per buyer
Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar. AHDB, QMS and HCC require non-bardcoded products to be included as part of the data requirement, e.g. meat from butchers.
The optional data requirements will consist of:
• The addition of processed red meat
• The addition of all other red meat products (e.g. added value, ready meals etc)
• The addition of a view of poultry and fish “Meat, Fish & Poultry” view
• Advanced measures e.g. switching data and promotion data
• More granular detail for cuts/products (colour coded as optional in document titled ‘Meat Data requirements’ - desirable data splits are used on more of an ad-hoc basis).
• Data split by tiers
• Data split by region - England, Scotland and Wales
• Data split by demographic e.g., age, social class etc.
• Read of meat-free market e.g., meat alternatives, vegan, vegetarian, flexitarian e.g., meat and veg
• Read of total grocery and key categories for comparison e.g.ambient goods, fresh fruit & veg, chilled etc
• Build in existing segmentation
For further information, please review the Lot One specification
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
01/04/2023
End:
01/04/2025
This contract is subject to renewal: Yes
Description of renewals:
Initial contract is for 2 years with the option to extend by 1+1 if required. Therefore a potential end date of 1/4/27
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
Yes
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot Two- Dairy
II.2.1) Title
Dairy Purchase Data
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Lot Two
This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy.
AHDB need a selection of core and optional Dairy data requirements, these are listed within the specification.
The basic measures required will consist of the following as a minimum:
• Value
• Volume
• Price
• Household Penetration - portion of total households reached within a geographical area by a product or a service
• Purchase Frequency
• Purchase Weight
Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar.
The optional data requirements will consist of:
• More granular detail for products
• Advanced measures e.g. switching data and promotion data
• Data split by demographic e.g. age, social class etc.
• Read of dairy-free market e.g. milk substitutes (almond, oat, etc), cheese alternatives etc.
• Read of total grocery e.g.ambient goods, fresh fruit & veg, chilled etc
• Monthly and quarterly reports on price of milk, cheddar and cream
• Build in existing segmentation
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
01/04/2023
End:
01/04/2025
This contract is subject to renewal: Yes
Description of renewals:
2 years initial contract +1+1 options to extend, potential end date of 1/4/27
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
Yes
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As per specification documents
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
III.2.2) Contract performance conditions
As per specification documents and terms and conditions
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
17/11/2022
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
17/11/2022
Local time: 13:00
Place:
AHDB HQ
Information about authorised persons and opening procedure:
Procurement Managers
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
Yes
Estimated timing for further notices to be published:
Any new tender opportunity would be advertised in late 2026 for a new contract to be in place April '27. Initial contract runs for 2 years +1+1 term
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.4) Procedures for review
VI.4.1) Review body
Defra
Noble House
London
SW1P 3JR
UK
VI.5) Date of dispatch of this notice
17/10/2022