Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
UK
Contact person: Sarah Waters
Telephone: +44 2476478600
E-mail: procurement@ahdb.org.uk
NUTS: UKG13
Internet address(es)
Main address: https://defra.bravosolution.co.uk/
Address of the buyer profile: https://defra.bravosolution.co.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture and Horticulture Board
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
AHDB requirements for Social Media activities
Reference number: 2022-573
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
AWARDED - AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running social media campaigns that focus on positively influencing consumer attitudes.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Lowest offer:
350 000.00
GBP/ Highest offer:
750 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The aim of the We Eat Balanced activity is to protect long-term positive consumer attitudes towards British red meat (beef, lamb, and pork) and dairy (milk, cheese, and yogurt) – particularly in relation to (human) nutrition, sustainability and (animal) welfare.
We aim to share positive stories, correct misperceptions and to positively differentiate British produce (whilst operating within State Aid and other regulatory parameters – see legal obligations below). Content to date has ranged from raising awareness of the nutritional contribution beef, lamb, pork and dairy produce can provide as part of a balanced diet and healthy lifestyle, to sharing what British farmers are doing to reach net zero and be part of the solution to climate change.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 60
Cost criterion: Price
/ Weighting: 40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-015465
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Contract No: 2022-573
Title: AHDB Social Media activities
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
16/08/2022
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Lux Illuminating Brands Ltd
Edinburgh
UK
NUTS: UKM75
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
350 000.00
GBP
/ Highest offer:
750 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.5) Date of dispatch of this notice
18/10/2022