Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
UK
Contact person: Sarah Waters
Telephone: +44 2476478600
E-mail: sarah.waters@ahdb.org.uk
NUTS: UKG13
Internet address(es)
Main address: https://defra.bravosolution.co.uk/
Address of the buyer profile: https://defra.bravosolution.co.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture and Horticulture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Marketing activities in Mexico covering Pork for AHDB
Reference number: 2021-546
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes.
AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to:
• Maximise and track engagement with AHDB’s core target audience social media
• Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media
• Increase and track participation to our events
• Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each.
It is preferable that the supplier is based or has a commercial office in Mexico
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
180 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
II.2.3) Place of performance
NUTS code:
MX
Main site or place of performance:
Mexico
II.2.4) Description of the procurement
Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work.
• Identify opportunities for paid promotion through all social media channels
• Identify audiences & targeting opportunities
• Create & deliver a successful Social Media Content and Advertising Strategy
• Ad budgeting & goal setting
• Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc…
• Day to day campaign management
• Monthly Reporting, forecasting & budget spend
• Offer advice & guidance for sponsored (boosted) ads
• Social media paid ad marketing to include: Facebook & LinkedIn
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 60
Cost criterion: Pricing
/ Weighting: 60
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-013245
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Contract No: 2022-546
Title: Digital Marketing activities in Mexico
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
03/10/2022
V.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 9
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Perez Vega Consulting
Reading
UK
NUTS: UKJ11
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 180 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Procurement Manager
VI.4) Procedures for review
VI.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
UK
VI.4.2) Body responsible for mediation procedures
Defra
Nobel House 17 Smith Square
London
SW1P 3JR
UK
VI.5) Date of dispatch of this notice
20/10/2022