Contract notice
Section I: Contracting
authority
I.1) Name and addresses
University of Chester
Parkgate Road
Chester
CH1 4BJ
UK
Contact person: Procurement Services
E-mail: procurement@chester.ac.uk
NUTS: UK
Internet address(es)
Main address: https://in-tendhost.co.uk/universityofchester
Address of the buyer profile: www.chester.ac.uk
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://in-tendhost.co.uk/universityofchester
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://in-tendhost.co.uk/universityofchester
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns
Reference number: 2023-Oct-01
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Chester is seeking tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University is looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.
II.1.5) Estimated total value
Value excluding VAT:
3 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
II.2.4) Description of the procurement
The specific requirements of this contract are for the implementation of our 2024, 2025 and 2026 UK student recruitment campaigns. It should be noted that a media plan for the pre-application stage of the 2024 recruitment campaign is already being implemented, so the initial focus, following the award of a contract, will be on post application conversion and late applications for the 2024 cycle, as well as early engagement for the 2025 cycle. Further to this, we may also require support for postgraduate and international student recruitment campaigns. Further details are available in the tender documents.Please note the estimated total value includes the optional extension periods.
II.2.5) Award criteria
Criteria below:
Quality criterion: Quality Evaluation
/ Weighting: 60
Cost criterion: Pricing Evaluation
/ Weighting: 40
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 50
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
08/11/2023
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.7) Conditions for opening of tenders
Date:
08/11/2023
Local time: 12:00
Place:
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
Yes
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.4) Procedures for review
VI.4.1) Review body
University of Chester
Parkgate Road
Chester
CH1 4BJ
UK
E-mail: procurement@chester.ac.uk
Internet address(es)
URL: https://in-tendhost.co.uk/universityofchester
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
09/10/2023