Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
City of Wolverhampton College
Wellington Road Campus, Wellington Road
Wolverhampton
WV14 6BT
UK
Telephone: +44 1902317517
E-mail: dassa@wolvcoll.ac.uk
NUTS: UKG3
Internet address(es)
Main address: https://www.wolvcoll.ac.uk/
Address of the buyer profile: https://www.wolvcoll.ac.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
City of Wolverhampton College Advertising and Marketing Services
Reference number: CA11975 - Advertising and Marketing Services
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
106 147.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
79341200
79341000
II.2.3) Place of performance
NUTS code:
UKG
UKG3
Main site or place of performance:
West Midlands
II.2.4) Description of the procurement
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers.
This will include, but is not limited to:
• Campaign planning to allocated budget
• Media buying
• Account management
• Offering a process for the college to provide campaign artwork
• Advice and guidance on optimising ad artwork and copy
• Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money
II.2.5) Award criteria
Quality criterion: QUALITY / SERVICE PROVISION
/ Weighting: 40.00%
Price
/ Weighting:
60.00%
II.2.11) Information about options
Options:
Yes
Description of options:
36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
- Accelerated procedure
Justification:
Service requirements for the organisation.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-006299
Section V: Award of contract
Contract No: CA11975
Title: City of Wolverhampton College Advertising and Marketing Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/10/2023
V.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
SOWDEN & SOWDEN LIMITED
HESSLE
HU13 0RU
UK
Telephone: +44 1482649311
E-mail: accounts@sowden-sowden.co.uk
NUTS: UK
Internet address(es)
URL: www.sowden-sowden.co.uk
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 106 147.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
VI.4) Procedures for review
VI.4.1) Review body
City of Wolverhampton College
City of Wolverhampton College, Bilston Campus
BILSTON
WV14 6BT
UK
Telephone: +44 1902317517
E-mail: procurement@wolvcoll.ac.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
12/10/2023