II.2.3) Place of performance
NUTS code:
UKJ27
II.2.4) Description of the procurement
We require promotion of the core brand, subject and courses and promotion of key recruitment events throughout the cycle encompassing all the key stages in the applicant journey including:
• Pre-application - brand awareness and reputation building, early engagement in the university.
• Open Days - driving bookings and attendance.
• Drive to apply - promoting our course portfolio, showing what we can offer for people to make the decision to apply to us.
• Application/ Conversion - keeping the leads warm.
• Still time to apply - post January deadline where we have space on courses.
• Clearing - promoting Chichester as a clearing destination
Our marketing efforts target those looking for an undergraduate or postgraduate qualification, primarily from the UK but some International work will be required. As well as smaller B2B campaigns looking at CPD, professional qualifications and promoting the university's services such as conferencing.
Please note this is not an exhaustive list.
The agency also needs to ensure that:
• Costs are transparent and that the mediums used offer the best results.
• Results are quantifiable, providing benchmarking prior to campaign launch and the full analysis of results (including platform analytics, from own systems/suppliers and Google Analytics) to understand how successful our campaigns are with key demographics and geo-locations across the various media channels.
• A smooth sign-off process to ensure deadlines are met.
• Exemplary customer service with regular updates on how campaigns are progressing, including advice on what to optimise if the advertising is not generating expected results.
• Help bring something that is distinctive and exclusive to the University, and which ensures the University's competitive advantage.
• Data driven insight and interactive campaign dashboards.
• Reporting with recommendations that can be implemented to future campaigns.
• Bringing new ideas to the table from your experience in sector or whilst monitoring future trends.
The contract is scheduled to commence on the 1st March 2025, with mobilisation from the 1st February 2025.
The contract will be for 3 years with a 12-month break clause for both parties
The Selection Questionnaire document can be obtained via the link on https://help.chi.ac.uk/tenders.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No