CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS

2.2

Description of the goods or services required

Amgueddfa Cymru wishes to create a framework agreement for provision of the following services to support our brand’s ongoing evolution and its impactful application across a range of touchpoints, including flagship campaigns. The scope of work potentially includes, but is not limited to:

Brand strategy

- The continued development of the Amgueddfa Cymru masterbrand strategy.

- The continued development of the Amgueddfa Cymru brand architecture or family, especially as new projects emerge.

- Developing of sub-brand strategies and platforms as appropriate – e.g. for a commercial project or museum development.

- Developing brand narrative/s for Amgueddfa Cymru and different elements of our work.

- Input to supporting strategies and projects of work of relevance to the brand.

Brand identity

- The continued refinement of our masterbrand identity.

- Accessibility testing and development as digital applications evolve and develop.

- Developing or refining future sub-brand identities or project branding.

- The scope of work includes all aspects of brand identity development including tone of voice and visual branding.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Specific roles necessary to meet our requirements may include:

• Brand strategist

• Creative strategist

• Creative director

• Designers

• Digital brand/UX experts

• Creative producers

• Campaign strategists

• Project managers

• Planners

(WA Ref:156337)

5.2

Additional Documentation

5.3

Publication date of this notice