Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
VisitScotland
Waverley Court, 4 East Market Street
Edinburgh
EH8 8BG
UK
Telephone: +44 1314722222
E-mail: augustine.toppo@visitscotland.com
NUTS: UK
Internet address(es)
Main address: http://www.visitscotland.org
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Marketing/Tourism
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Search Engine Optimisation Services (SEO)
Reference number: VSEH24013
II.1.2) Main CPV code
72000000
II.1.3) Type of contract
Services
II.1.4) Short description
Search Engine Optimisation services for VisitScotland
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
370 908.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
72212220
72212221
72421000
II.2.3) Place of performance
NUTS code:
UKM
Main site or place of performance:
Edinburgh
II.2.4) Description of the procurement
The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com
II.2.5) Award criteria
Quality criterion: Data Analysis & Insights
/ Weighting: 20
Quality criterion: Technical Search Engine Optimisation
/ Weighting: 10
Quality criterion: Digital Outreach
/ Weighting: 10
Quality criterion: Key Word Research and Monitoring
/ Weighting: 15
Quality criterion: Content Optimisation
/ Weighting: 5
Price
/ Weighting:
40
II.2.11) Information about options
Options:
Yes
Description of options:
Due to the optional two one-year extensions – see II.2.7
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-031579
Section V: Award of contract
Contract No: VSEH24013
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/10/2025
V.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Big Wednesday
1 Lochrin Square, 92-94 Fountainbridge
Edinburgh
EH3 9QA
UK
Telephone: +44 7800858887
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 370 908.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar)
Any contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation.
Question 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will
be requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract.
(SC Ref:812714)
VI.4) Procedures for review
VI.4.1) Review body
Sheriff Court (Edinburgh)
27 Chambers Street
Edinburgh
EH1 1LB
UK
VI.5) Date of dispatch of this notice
09/10/2025