Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The National Lottery Community Fund
Apex House, 3 Embassy Drive
Birmingham
B151TR
UK
E-mail: procurement@tnlcommunityfund.org.uk
NUTS: UKG31
Internet address(es)
Main address: https://www.tnlcommunityfund.org.uk/
I.4) Type of the contracting authority
Other: Executive non-departmental public body
I.5) Main activity
Other: Lottery fund distributor
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
C0119 - Future Game Changers
Reference number: C0119
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the £30 million raised by players each week and the extraordinary individuals and communities it supports.
Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
562 325.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
UK-wide PR campaign.
Celebrate how The National Lottery continues to change lives for the better.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Mini competition via Crown Commercial DPS / RM6124 framework
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
10/10/2025
V.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Freuds Communications Limited
02478112
London
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 562 325.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
National Lottery Community Fund
4th Floor Apex House, 3 Embassy Drive
Birmingham
B15 1TR
UK
VI.5) Date of dispatch of this notice
10/10/2025