Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
West Midlands Combined Authority
16 Summer Lane
Birmingham
B193SD
UK
Contact person: Lydia Russell
E-mail: lydia.russell@wmca.org.uk
NUTS: UKG31
Internet address(es)
Main address: https://www.wmca.org.uk/
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
"You're bussing it" phase 2 bus campaign
Reference number: PRT-COMMS-ESG-2025-0002
II.1.2) Main CPV code
79341400
II.1.3) Type of contract
Services
II.1.4) Short description
West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
255 102.04
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341100
II.2.3) Place of performance
NUTS code:
UKG
II.2.4) Description of the procurement
West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region.
This is a direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited who will subcontract the work to Impero Limited.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
This contract will run from 18th August 2025- 17th August 2026 with an optional extension of 3 months at no additional value.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
This is a compliant direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited. This award via a framework does not require prior publication under PCR 2015.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/10/2025
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Constellia Limited
London
W1W 5AB
UK
NUTS: UKG
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 255 102.04
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Value excluding VAT: 250 000.00 GBP
Short description of the part of the contract to be subcontracted:
This contract will be subcontracted to Impero Limited
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
West Midlands Combined Authority
Birmingham
UK
VI.5) Date of dispatch of this notice
14/10/2025