Contract award notice – utilities
Section I: Contracting
entity
I.1) Name and addresses
Northern Ireland Electricity Networks Ltd
120 Malone Road,
Belfast,
BT9 5HT
UK
E-mail: noreen.magowan@nienetworks.co.uk
NUTS: UKN
Internet address(es)
Main address: www.nienetworks.co.uk
I.6) Main activity
Electricity
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
S1210 (2025) Public Information and Awareness Campaigns
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
NIE Networks wishes to procure services in the following and related areas:
1. Creative concept and design,
2. Media and digital planning and buying,
3. Advertising campaign management including evaluation and general advice and
assistance in regard to advertising across Northern Ireland.
The contractor will be required to support NIE Networks core team of communications and
media specialists by delivering campaigns in the following areas:
· Safety
· Recruitment
· Vulnerable customers
· Security of supply
Please note this list is not exhaustive
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
2 420 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79341000
79341100
79341200
79341400
79342000
II.2.3) Place of performance
NUTS code:
UKN
Main site or place of performance:
Northern Ireland
II.2.4) Description of the procurement
NIE Networks wishes to procure services in the following and related areas:
1. Creative concept and design,
2. Media and digital planning and buying,
3. Advertising campaign management including evaluation and general advice and
assistance in regard to advertising across Northern Ireland.
The contractor will be required to support NIE Networks core team of communications and media specialists by delivering campaigns in the following areas:
· Safety
· Recruitment
· Vulnerable customers
· Security of supply
Please note this list is not exhaustive
II.2.11) Information about options
Options:
Yes
Description of options:
The Framework Agreement period is 3 years with the option, exercisable exclusively by NIE Networks, to extend the Framework Agreement for up to two additional 2 year extension periods. Potential total Framework Agreement duration of 5 years.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Negotiated with call for competition
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement with a single operator.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-034154
Section V: Award of contract
Contract No: S1210 (2025) Public Information and Awareness
Title: S1210 (2025) Public Information and Awareness
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/10/2025
V.2.2) Information about tenders
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Genesis Advertising Ltd
Belfast
UK
NUTS: UKN
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 420 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Northern Ireland Electricity Networks Limited
120 Malone Road
Belfast
BT9 5HT
UK
VI.4.2) Body responsible for mediation procedures
High Court in Northern Ireland
Royal Courts of justice, Chichester Street
Belfast
BT1 3JY
UK
VI.5) Date of dispatch of this notice
16/10/2025