Summary
- OCID:
- ocds-kuma6s-156642
- Published by:
- Llywodraeth Cymru / Welsh Government
- Authority ID:
- AA0007
- Publication date:
- 17 October 2025
- Deadline date:
- -
- Notice type:
- Contract Award Notice
- Has documents:
- No
- Has SPD:
- No
- Has Carbon Reduction Plan:
- No
Abstract
The successful bidder is required to run a Campaign to encourage the public to apply for any unclaimed benefits they may be entitled to using the Advice Cymru advice service. The initial contract will be for 8 months, with an optional extension of an additional 10 months up to 31st March 2027.
Full notice text
CONTRACT AWARD NOTICE – NATIONAL
|
| SERVICES |
1 Authority Details
|
1.1
|
Authority Name and Address
|
|
Llywodraeth Cymru / Welsh Government |
Commercial & Procurement, Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park, |
Caerdydd / Cardiff |
CF10 3NQ |
UK |
Faye Moore |
+44 3000257095 |
cpsprocurementadvice@gov.wales |
|
| http://gov.wales |
|
2 Contract Details
|
2.1
|
Title
Income Maximisation Campaign 2025/26
|
2.2
|
Description of the contract
The successful bidder is required to run a Campaign to encourage the public to apply for any unclaimed benefits they may be entitled to using the Advice Cymru advice service. The initial contract will be for 8 months, with an optional extension of an additional 10 months up to 31st March 2027.
|
2.3
|
Notice Coding and Classification
|
|
|
|
|
79340000 |
|
Advertising and marketing services |
|
79342000 |
|
Marketing services |
|
|
|
|
|
1000 |
|
WALES |
|
1010 |
|
West Wales and The Valleys |
|
1011 |
|
Isle of Anglesey |
|
1012 |
|
Gwynedd |
|
1013 |
|
Conwy and Denbighshire |
|
1014 |
|
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
|
1015 |
|
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
|
1016 |
|
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
|
1017 |
|
Bridgend and Neath Port Talbot |
|
1018 |
|
Swansea |
|
1020 |
|
East Wales |
|
1021 |
|
Monmouthshire and Newport |
|
1022 |
|
Cardiff and Vale of Glamorgan |
|
1023 |
|
Flintshire and Wrexham |
|
1024 |
|
Powys |
|
2.4
|
Estimated Total Value279067.00 GBP |
3 Procedure
|
3.1
|
Type of ProcedureSingle stage |
4 Award of Contract
|
4.1
|
Successful Bidders
|
4.1.1
|
Name and Address of successful supplier, contractor or service provider
C089/2025/2026
Cowshed Communication Limited |
1St Floor, Park House , Greyfriars Road , |
Cardiff |
CF103AF |
UK |
Vicki Spencer-Francis |
|
tenders@wearecowshed.co.uk |
|
|
|
5 Other Information
|
5.1
|
Reference number attributed to the notice by the contracting authority
C089/2025/2026
|
5.2
|
Date of Contract Award 14-10-2025 |
5.3
|
Number of tenders received
2
|
5.4
|
Other Information
Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within the Integrated Marketing Campaigns and PR Services Framework Agreement, Reference: NPS-CS-107-20.
(WA Ref:156642)
|
5.5
|
Additional DocumentationN/a |
5.6
|
Publication date of this notice: 17-10-2025 |
Coding
Commodity categories
| ID |
Title
|
Parent category
|
| 79340000 |
Advertising and marketing services |
Market and economic research; polling and statistics |
| 79342000 |
Marketing services |
Advertising and marketing services |
Delivery locations
| ID |
Description
|
| 1017 |
Bridgend and Neath Port Talbot |
| 1022 |
Cardiff and Vale of Glamorgan |
| 1015 |
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
| 1013 |
Conwy and Denbighshire |
| 1020 |
East Wales |
| 1023 |
Flintshire and Wrexham |
| 1016 |
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
| 1012 |
Gwynedd |
| 1011 |
Isle of Anglesey |
| 1021 |
Monmouthshire and Newport |
| 1024 |
Powys |
| 1014 |
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
| 1018 |
Swansea |
| 1000 |
WALES |
| 1010 |
West Wales and The Valleys |
Alert region restrictions
The buyer has restricted the alert for this notice to suppliers based in the following regions.
| ID |
Description
|
|
There are no alert restrictions for this notice.
|
Further information
|
Date
|
Details
|
|
No further information has been uploaded.
|