Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The Pensions Regulator
Telecom House, 125-135 Preston Road
Brighton
BN16AF
UK
E-mail: acommercial@tpr.gov.uk
NUTS: UKJ21
Internet address(es)
Main address: https://www.thepensionsregulator.gov.uk/
I.4) Type of the contracting authority
Other: Arms Length Public Body
I.5) Main activity
Other: Regulator
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Marketing Suite (TPR Comms management platform)
Reference number: TPR1594
II.1.2) Main CPV code
48000000
II.1.3) Type of contract
Supplies
II.1.4) Short description
The Pensions Regulator requires a marketing suite (a SaaS based platform/solution to replace the current solution architecture) which TPR's Automatic Enrolment (AE) Comms team can use to create, edit, publish and produce all official direct to employer outbound email, whitemail and SMS. The marketing suite also needs to allow users to segment the email, whitemail and SMS templates into various mailing lists which then can be used to design, execute and monitor workflow funnels for all files.
Please note that whilst initially the team using this solution will be TPR's AE Comms team, there is the possibility that the solution will be adopted by additional TPR teams during the Contract Period.
The suite must process data selections from TPR's CRM system which is currently Microsoft Dynamics 365 (please note TPR's CRM solution may change during the Contract Period) which create files that are processed both manually and in an automated fashion to TPR's communication channel provider(s). The file processing must take place in a timely fashion running in real time and to ensure TPR's communication channel provider(s) can issue communications according to agreed scheduling.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 060 117.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKJ
Main site or place of performance:
Brighton
II.2.4) Description of the procurement
See II.1.4
II.2.5) Award criteria
Quality criterion: Question 1 - Theme 1
/ Weighting: 7.5%
Quality criterion: Question 2 - Theme 2
/ Weighting: 7.5%
Quality criterion: Question 3 - Theme 3
/ Weighting: 7.5%
Quality criterion: Question 4 - Theme 4
/ Weighting: 7.5%
Quality criterion: Question 5 - Account Management
/ Weighting: 12.5%
Quality criterion: Question 6 - Reporting
/ Weighting: 5%
Quality criterion: Question 7 - Training
/ Weighting: 5%
Quality criterion: Question 8 - Implementation
/ Weighting: 12.5%
Quality criterion: Question 9 - Security
/ Weighting: 5%
Quality criterion: Question 10 - Social Value
/ Weighting: 10%
Price
/ Weighting:
20%
II.2.11) Information about options
Options:
Yes
Description of options:
Following the initial 3 year contract period, and subject to minimum notice being provided as per contract, the Buyer may choose to extend the contract by further period(s) up to 24 months
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Please note the contract value shown here is for the total life of the contract including the initial term of 3 years and the maximum 24 month extension period.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-000452
Section V: Award of contract
Contract No: TPR1594
Title: Marketing Suite (TPR Comms management platform)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
15/10/2025
V.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Paragon Customer Communications (London) Ltd
02788181
London
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 060 117.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Please note the contract value shown here is for the total life of the contract including the initial term of 3 years and the maximum 24 month extension period.
VI.4) Procedures for review
VI.4.1) Review body
Public Procurement Review Service
London
UK
E-mail: Publicprocurementreview@cabinetoffice.gov.uk
VI.5) Date of dispatch of this notice
20/10/2025