Procurement description
Ofcom has a requirement for an organisation with the relationships and skills to deliver media literacy interventions for all ages of children in secondary schools in Birmingham.
As a minimum, the service must deliver the following by 14 December 2026:
• Secondary school children have improved media literacy skills relevant to the media use of their year group.
• Teachers are resourced to have confidence in teaching media literacy. We anticipate this would include training and follow-on resources.
• Parents are confident in having conversations with their children about their device use.
• There is an expectation of stakeholder engagement which will include:
o Promoting media literacy activities to relevant community organisations
o Supporting activities intended to inform policy development, which will be led by Ofcom
o Seeking input from an expert steering group, which will be led by Ofcom
o Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Birmingham
• Organisations will work with Ofcom’s evaluation advisor to produce an evaluation framework, data collection tools and an evaluation report to be delivered at the close of the contract.
• Organisations will be willing to share learnings with Ofcom’s Making Sense of Media network.
Contract dates (estimated)
15 December 2025, 00:00AM to 14 December 2026, 23:59PM
Extension end date (if all the extensions are used): 14 December 2027