Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
Contact person: Procurement Team
E-mail: procurement@visitbritain.org
NUTS: UKG31
Internet address(es)
Main address: https://www.visitbritain.com/en
Address of the buyer profile: https://visitbritain.force.com/s/Welcome
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Tourism
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
C1349 BTA2167 Audience & Product Research
Reference number: C1349 BTA2167 Audience & Product Research
II.1.2) Main CPV code
79310000
II.1.3) Type of contract
Services
II.1.4) Short description
Audience & Product Research
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
173 765.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
UK & International
II.2.4) Description of the procurement
Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/10/2025
V.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Kubi Kalloo
8565276
Studio 2c, Morelands, 5-23 Old St, London EC1V 9HL
London
EC1V 9HL
UK
E-mail: tenders@kubikalloo.com
NUTS: UKG31
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 173 765.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 10 %
Short description of the part of the contract to be subcontracted:
data hosted in the uk
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
E-mail: procurement@visitbritain.org
Internet address(es)
URL: https://www.visitbritain.com/en
VI.4.2) Body responsible for mediation procedures
Royal Court of Justice, The Strand
The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL
London
WC2A 2LL
UK
E-mail: generaloffice@administrativecourtoffice.justice.gov.uk
Internet address(es)
URL: www.gov.uk/courts-tribunals
VI.5) Date of dispatch of this notice
28/10/2025