Procurement description
Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town.
The following marketing objectives have been set for delivery under this contract:
• Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy.
• Increasing footfall from a wider geographic base to help develop economic growth in the town.
• Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns.
• Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces.
• Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content.
• Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town.
• Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom.
Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029.
Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).
Contract dates (estimated)
01 December 2026, 00:00AM to 30 November 2027, 23:59PM
Extension end date (if all the extensions are used): 30 November 2029