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Contract Award Notice

Rail Delivery Group Campaign 2015.

  • First published: 07 September 2016
  • Last modified: 07 September 2016
  • Version: N/A
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  • This file may not be fully accessible.

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
Published by:
Rail Delivery Group Limited
Authority ID:
AA34083
Publication date:
07 September 2016
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The Rail Delivery Group (RDG) brings together the owners of Britain's passenger and freight operating companies and Network Rail to provide leadership for the rail industry.

As part of an agreed, overarching communications strategy, the RDG is developing a nation-wide campaign to showcase GB rail's successful revival and future ambition, and highlight how the railway benefits the country's economy.

This campaign, the first significant national activity since the 1980s, will also explain how investment is improving services and how rail users and taxpayers are funding these improvements.

The initiative will complement and reflect current and planned improvements in the customer experience through the investment of GBP 38 billion in new capacity, stations, technology and electrification from now to 2019.

Target audiences will include commuter, business and leisure users of the railways, as well as non-rail users.

The campaign will employ an integrated mix of media including paid for advertising, earned and owned, including train operator and Network Rail channels.

The RDG now wishes to engage an agency to support the development, implementation and measurement of this programme.

Agencies will be requested to develop detailed creative and targeted, efficient media strategies, and robust measurement criteria including all associated costings. The strategy should be supported by appropriate evidence and case studies to illustrate its merit.

Full notice text

CONTRACT AWARD NOTICE - UTILITIES

Section I: Contracting Entity

I.1)

Name, Address and Contact Point(s)


Rail Delivery Group Limited

200 Aldersgate Street

London

EC1A 4HD

UK

Rob Kirk

+44 2078418158

richard.flindell@raildeliverygroup.com





I.2)

Main activity or activities of the contracting entity

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Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting entity

Rail Delivery Group Campaign 2015.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

13

II.1.2)

Site or location of works, place of delivery or performance

Nationwide.


UK

II.1.3)

This notice involves

Unchecked box
Unchecked box

II.1.4)

Short description of the contract or purchase(s)

The Rail Delivery Group (RDG) brings together the owners of Britain's passenger and freight operating companies and Network Rail to provide leadership for the rail industry.

As part of an agreed, overarching communications strategy, the RDG is developing a nation-wide campaign to showcase GB rail's successful revival and future ambition, and highlight how the railway benefits the country's economy.

This campaign, the first significant national activity since the 1980s, will also explain how investment is improving services and how rail users and taxpayers are funding these improvements.

The initiative will complement and reflect current and planned improvements in the customer experience through the investment of GBP 38 billion in new capacity, stations, technology and electrification from now to 2019.

Target audiences will include commuter, business and leisure users of the railways, as well as non-rail users.

The campaign will employ an integrated mix of media including paid for advertising, earned and owned, including train operator and Network Rail channels.

The RDG now wishes to engage an agency to support the development, implementation and measurement of this programme.

Agencies will be requested to develop detailed creative and targeted, efficient media strategies, and robust measurement criteria including all associated costings. The strategy should be supported by appropriate evidence and case studies to illustrate its merit.

II.1.5)

Common Procurement Vocabulary (CPV)

79341000
79416000

II.I.6)

Contract covered by the government procurement agreement (GPA)

No

II.2)

Total final value of the contract(s) awarded

II.2.1)

Total final value of the contract(s) awarded

5 700 000GBP  

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

IV.2)

Award criteria

IV.2.1)

Award criteria

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IV.2.2)

An electronic auction has been used

No

IV.3)

Administrative information

IV.3.1)

Reference number attributed to the notice by the contracting entity

IV.3.2)

Previous publication(s) concerning the same contract


2014/S 223-394877 19-11-2014

Other previous publications

Section V: Award of contract

V.1)

Award and Contract Value

 

Provision of a national reputation campaign for GB Rail

V.1.1)

Date of contract award

 29-07-2016

V.1.2)

Numbers of offers received

3

V.1.3)

Name and address of economic operator to whom the contract has been awarded


M&C Saatchi




UK




V.1.4)

Information on value of contract

V.1.5)

The contract likely to be subcontracted

No

Short description of the value/proportion of the contract to be subcontracted

V.1.6)

Price paid for bargain purchases

 

Section V: Award of contract

V.1)

Award and Contract Value

 

Contract for Media Services

V.1.1)

Date of contract award

 29-07-2016

V.1.2)

Numbers of offers received

3

V.1.3)

Name and address of economic operator to whom the contract has been awarded


Walker Media Limited




UK




V.1.4)

Information on value of contract

V.1.5)

The contract likely to be subcontracted

No

Short description of the value/proportion of the contract to be subcontracted

V.1.6)

Price paid for bargain purchases

 

Section VI: Complementary Information

VI.1)

Contract related to a project and/or programme financed by community funds?

No



VI.2)

Additional Information

(MT Ref:182990).

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.3.2)

Lodging of appeals


VI.3.3)

Service from which information about the lodging of appeals may be obtained










VI.4)

Dispatch date of this Notice

 05-09-2016

Coding

Commodity categories

ID Title Parent category
79341000 Advertising services Advertising and marketing services
79416000 Public relations services Business and management consultancy services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
richard.flindell@raildeliverygroup.com
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

0800 222 9004

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