CONTRACT AWARD NOTICE - UTILITIES
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Section I: Contracting Entity
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I.1)
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Name, Address and Contact Point(s)
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Rail Delivery Group Limited |
200 Aldersgate Street |
London |
EC1A 4HD |
UK |
Rob Kirk |
+44 2078418158 |
richard.flindell@raildeliverygroup.com |
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I.2)
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Main activity or activities of the contracting entity
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Section II: Object of the Contract
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II.1)
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Description
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II.1.1)
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Title attributed to the contract by the contracting entity
Rail Delivery Group Campaign 2015.
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II.1.2(a))
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Type of works contract
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II.1.2(b))
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Type of supplies contract
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II.1.2(c))
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Type of service contract13
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II.1.2)
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Site or location of works, place of delivery or performance
Nationwide. UK |
II.1.3)
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This notice involves
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II.1.4)
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Short description of the contract or purchase(s)
The Rail Delivery Group (RDG) brings together the owners of Britain's passenger and freight operating companies and Network Rail to provide leadership for the rail industry.
As part of an agreed, overarching communications strategy, the RDG is developing a nation-wide campaign to showcase GB rail's successful revival and future ambition, and highlight how the railway benefits the country's economy.
This campaign, the first significant national activity since the 1980s, will also explain how investment is improving services and how rail users and taxpayers are funding these improvements.
The initiative will complement and reflect current and planned improvements in the customer experience through the investment of GBP 38 billion in new capacity, stations, technology and electrification from now to 2019.
Target audiences will include commuter, business and leisure users of the railways, as well as non-rail users.
The campaign will employ an integrated mix of media including paid for advertising, earned and owned, including train operator and Network Rail channels.
The RDG now wishes to engage an agency to support the development, implementation and measurement of this programme.
Agencies will be requested to develop detailed creative and targeted, efficient media strategies, and robust measurement criteria including all associated costings. The strategy should be supported by appropriate evidence and case studies to illustrate its merit.
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II.1.5)
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Common Procurement Vocabulary (CPV)
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79341000 |
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II.I.6)
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Contract covered by the government procurement agreement (GPA) No |
II.2)
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Total final value of the contract(s) awarded
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II.2.1)
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Total final value of the contract(s) awarded5 700 000GBP
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Section IV: Procedure
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IV.1)
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Type of procedure
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IV.1.1)
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Type of procedure |
IV.2)
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Award criteria
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IV.2.1)
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Award criteria
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IV.2.2)
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An electronic auction has been used No |
IV.3)
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Administrative information
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IV.3.1)
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Reference number attributed to the notice by the contracting entity |
IV.3.2)
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Previous publication(s) concerning the same contract 2014/S 223-394877 19-11-2014
Other previous publications
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Section V: Award of contract
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V.1)
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Award and Contract Value
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Provision of a national reputation campaign for GB Rail |
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V.1.1)
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Date of contract award 29-07-2016 |
V.1.2)
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Numbers of offers received3 |
V.1.3)
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Name and address of economic operator to whom the contract has been awarded
M&C Saatchi |
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UK |
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V.1.4)
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Information on value of contract
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V.1.5)
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The contract likely to be subcontracted No
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Short description of the value/proportion of the contract to be subcontracted |
V.1.6)
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Price paid for bargain purchases
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Section V: Award of contract
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V.1)
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Award and Contract Value
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Contract for Media Services |
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V.1.1)
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Date of contract award 29-07-2016 |
V.1.2)
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Numbers of offers received3 |
V.1.3)
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Name and address of economic operator to whom the contract has been awarded
Walker Media Limited |
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UK |
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V.1.4)
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Information on value of contract
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V.1.5)
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The contract likely to be subcontracted No
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Short description of the value/proportion of the contract to be subcontracted |
V.1.6)
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Price paid for bargain purchases
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Section VI: Complementary Information
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VI.1)
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Contract related to a project and/or programme financed by community funds? No
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VI.2)
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Additional Information
(MT Ref:182990).
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VI.3)
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Procedures for appeal
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VI.3.1)
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Body responsible for appeal procedures
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Body responsible for mediation procedures
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VI.3.2)
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Lodging of appeals
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VI.3.3)
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Service from which information about the lodging of appeals may be obtained
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VI.4)
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Dispatch date of this Notice 05-09-2016 |