Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
York St John University
Lord Mayors Walk
York
YO31 7EX
UK
Contact person: Paul Revell
Telephone: +44 1904876611
E-mail: tenders@yorksj.ac.uk
NUTS: UKE21
Internet address(es)
Main address: https://www.yorksj.ac.uk/
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Other: University
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Marketing
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle. These are the main activities around which we have promoted the institution.
We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
320 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79413000
II.2.3) Place of performance
NUTS code:
UKE21
Main site or place of performance:
York
II.2.4) Description of the procurement
The University recognises that digital advertising is now a cornerstone of the marketing mix that institutions adopt to reach their target audiences, principally still for traditional UG and PG student recruitment, but also increasingly as universities diversify their portfolio of courses and activities.
We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we diversify into new markets (such as postgraduate, distance learning and continuing professional development) and as we seek to enhance our wider reputation.
II.2.5) Award criteria
Quality criterion: Account Management / Personnel
/ Weighting: 5
Quality criterion: Proposal / Evidence of Capability
/ Weighting: 30
Quality criterion: Customer Support / Services
/ Weighting: 10
Quality criterion: Innovation / New Solutions
/ Weighting: 10
Quality criterion: Management Information / Reporting
/ Weighting: 5
Quality criterion: Social / Environmental Impact
/ Weighting: 10
Price
/ Weighting:
30
II.2.11) Information about options
Options:
Yes
Description of options:
Due to the variable nature of creative industries, alternative commercial models to those outlined in the tender documentation will be accepted for consideration at the sole discretion of the University.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2018/S 073-162303
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/08/2018
V.2.2) Information about tenders
Number of tenders received: 26
Number of tenders received by electronic means: 26
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Natives Online Limited
Ground and 4th Floor, Lees House, 21 Dyke Road
Brighton
BN1 3FE
UK
Telephone: +44 1273734640
E-mail: ben.newman@netnatives.co.uk
NUTS: UKJ21
Internet address(es)
URL: http://netnatives.com/
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 320 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=342625469
GO Reference: GO-2018831-PRO-13113711
VI.4) Procedures for review
VI.4.1) Review body
York St John University
Lord Mayors Walk
York
YO31 7EX
UK
Telephone: +44 1904876611
VI.5) Date of dispatch of this notice
31/08/2018