II.2.2) Additional CPV code(s)
80100000
80200000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
To be delivered across geographic Kent. There is interest from schools / youth organisations in adjacent areas but that requires a separate agreement if accessed beyond geographic Kent.
II.2.4) Description of the procurement
June 2017 Kent CCGs procured the Good Mental Health Matters (GMHM) Campaign resources for Kent schools aimed at children aged 9-18. The one year contract ends July 2018 and enters a maintenance period until 2021. Resources are contained on the goodmentalhealthmatters.com central platform and are accessed via the school portal which has been advertised to every school in Kent to encourage sign up. 50 % of secondary schools in Kent created an account in Month 1. More advertising and contact with the remaining schools is underway to encourage sign up by September 2018. The CCGs want to develop these resources further this year to ensure they are suitable for a younger age group, including an hour face to face engagement with every child in Kent aged 5-11 alongside age appropriate resources they can access in their own time, at school, or with their families/carers. The resources will remain on the domain and schools will be able to book the face to face engagement events for the young children via the portal while at the same time continuing to access the existing online resources for those, potentially older, who would find them more useful. The further development and enhancement of these resources will continually cross over with the previous and existing work of GMHM, including the key campaign messaging, age appropriateness of the chosen resources, measuring of outcomes, relationships with schools, and the growth of the school portal.
Integrated, In-House Offering: diverse and multi-department team. Delivering complex and fully integrated campaign delivery.
Offering includes:
— idea creation,
— concept development/testing,
— events and logistics management,
— digital development,
— multi-disciplined creative and design services,
— knowledge and strategic planning,
— video production,
— user journey analysis and development,
— print management, data services and intelligent fulfilment,
— bring, positioning and identity development.
Understanding and Knowing GMHM: in-depth understanding of the subject matter and history of the campaign — including learning on what has worked most effectively, and the detailed process and rationale that has gone into each phase of delivery. In addition, knowledge of and access to existing campaign collateral and resources; GMHM.
Phases Integration: to achieve success and a consistent message for the campaign, enhancements must be built upon and integrated with earlier phases to build on reputation and increase the reach of all phases. It would present significant challenges detrimental to overall reach and impact if work was split and hosted on different platforms.
Research and Testing For Enhancements: deliver initial phases of market research to test assumptions made in relation to Enhancements — giving us in-depth knowledge of and access to the research results and associated insights to ensure learning is utilised and applied to maximum effect.
Concept and Product Development: proven campaign-specific concept and product development — Devised each campaign and has proposed product opportunities for enhancements and beyond.
Idea Creation: many of the ideas and concepts which have resonated most strongly with both NHS stakeholders and the intended target audience respecting intellectual property.
Campaign Delivery: a proven track record of successful campaign and resource delivery — each campaign phase multi-faceted and included multiple channels of delivery. Provide and manage this in its entirety to achieve maximum overall impact and reach.
Schools Expertise: most notably, demonstrate ability to manage campaigns/resources with and for schools — understanding how to target and communicate with teachers, and how to coordinate delivering resources to schools digitally or in-person. DBS-checked staff who know the campaign and can go into schools to deliver it for the NHS.
Logistical Infrastructure: have the logistical infrastructure to deliver a face-to-face campaign designed to engage primary schools. Provide warehouse capacity and trained logistics team to tour across Kent.
II.2.5) Award criteria
Quality criterion: Organisations must be able to demonstrate experience in delivering successful campaigns in the health or related sector, experience in working with the target age group, experience in cross partnership
/ Weighting: 40 %
Quality criterion: The innovation scoring is reliant on demonstrating the unique selling points presented in their bid associated with the enhancement
/ Weighting: 15 %
Price
/ Weighting:
45 %
II.2.11) Information about options
Options:
Yes
Description of options:
Options considered were around the segregation between Phase 2 and the enhancements. Elements of Phase 2 campaign have intellectual property rights. Issues over intellectual or creative rights could emerge over interpreting enhancement and there is no guarantee that an alternative provider for the extended campaign elements would not have to work closely with or be governed by the Phase 1 and 2 delivery Team leading to double payments arising. Removal of key areas that are deemed stand-alone enhancements of the programme would limit campaign effectiveness especially where they derive from the creative nature of the partnership between the existing Provider and the CCGs. Links to the maintenance of Phase 2 remain in place until 2021 and would need to be intrinsically linked to any enhancements.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
None