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II.1.1) Title
B2022 Marketing and Creative Services Framework
Reference number: PRO.CMM.009
II.1.2) Main CPV code
79340000
Â
II.1.3) Type of contract
Services
II.1.4) Short description
The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category:
— Lot 1: Design Services,
— Lot 2: Creative Services,
— Lot 3: PR,
— Lot 4: Events,
— Lot 5: Mascot Design,
— Lot 6: Consumer Insights and Research,
— Lot 7: Customer Relationship Management.
II.1.5) Estimated total value
Value excluding VAT:
3 050 000.00Â
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
If successful, a tenderer may be awarded to 1, or to multiple lots of the framework. Details are provided in the ITT document.
Lot No: 1
II.2.1) Title
Design Services
II.2.2) Additional CPV code(s)
79822500
79415200
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, Cultural Programme logo and visual identity, volunteer programme logo, education programme logo and games pictograms. In addition, design services will include, but are not limited to: the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.
Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
10/01/2020
End:
31/12/2022
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the Framework for a further 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.
Lot No: 2
II.2.1) Title
Creative Services
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic Games time and legacy objectives. These will include but are not limited to: exploiting major milestones such as X years to go celebrations, games mascot launch, the recruitment of volunteers (12 500), the sale of budgeted tickets (1 000 000 +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to: television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
10/01/2020
End:
31/12/2022
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint 3 suppliers to this lot for the framework duration.
Lot No: 3
II.2.1) Title
Public Relations (PR)
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the Games.
Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications/management and talent management.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
10/01/2020
End:
31/12/2022
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.
Lot No: 4
II.2.1) Title
Events Services
II.2.2) Additional CPV code(s)
79952100
92622000
92621000
79952000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the Organising Committee in the build up to and during the games.
Suppliers must be able to demonstrate capabilities in; event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events.
This contract does not include the official opening and closing ceremonies, live sites, the 2022 cultural programme or medal ceremonies.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
10/01/2020
End:
31/12/2022
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.
Lot No: 5
II.2.1) Title
Mascot Design
II.2.2) Additional CPV code(s)
79930000
79415200
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking a supplier that can deliver the games mascot, including but not limited to; creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing.
The supplier must be able to demonstrate a strategic creative approach to mascot design and production that will set the games apart from other major international events.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
10/01/2020
End:
31/12/2022
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.
Lot No: 6
II.2.1) Title
Consumer Insights and Research
II.2.2) Additional CPV code(s)
79310000
79300000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to: depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis.
Suppliers should have a good local knowledge of the challenges and opportunities presented by the games to the West Midlands region and have the capacity to deliver services for an event of this scale.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
10/01/2020
End:
31/12/2022
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.
Lot No: 7
II.2.1) Title
Customer Relationship Management (CRM)
II.2.2) Additional CPV code(s)
48445000
79413000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to: CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
10/01/2020
End:
31/12/2022
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Any budget provided in this notice is indicative only.
The OC is seeking tender proposals that fully address the stated technical requirements and offer a commercially competitive offer. This includes the opportunity to secure marketing rights and benefits through a sponsorship offer. Further information is provided in the ITT documentation.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./QHYEU694W7