Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
British Tourist Authority
1 Victoria Street, Victoria
London
SW1H 0ET
UK
Telephone: +44 2075781064
E-mail: procurement@visitbritain.org
NUTS: UKI
Internet address(es)
Main address: www.visitbritain.org
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Tourism
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
BTA882 SEO and PPC Services
Reference number: BTA882
II.1.2) Main CPV code
72414000
II.1.3) Type of contract
Services
II.1.4) Short description
The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.
The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided
(a) in minimum of 10 languages for PPC; and
(b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
900 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKI
Main site or place of performance:
London.
II.2.4) Description of the procurement
The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.
Mandatory constraints/services required
The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided
(a) in minimum of 10 languages for PPC; and
(b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Cost criterion: Price
/ Weighting: 30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 232-483905
Section V: Award of contract
Contract No: BTA882
Title: SEO and PPC Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/03/2018
V.2.2) Information about tenders
Number of tenders received: 10
Number of tenders received by electronic means: 10
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
8 Million Stories Ltd
SC430348
15/16 Queen Street
Edinburgh
EH9 1DH
UK
NUTS: UKM75
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=309261781
GO Reference: GO-2020918-PRO-17093609
VI.4) Procedures for review
VI.4.1) Review body
British Tourist Authority
1 Victoria Street
London
UK
VI.5) Date of dispatch of this notice
18/09/2020