CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Commissioning of social marketing campaign to encourage healthy living for families

2.2

Description of the goods or services required

CTMUHB requires to commission a Social Marketing Campaign to encourage Healthy Living for Families

with a public relations and communications provider to create evidenced based, innovative and original

2.2

content to support parents, carers and children (families) to live healthier, happier and more active lives and

to improve their all-round wellbeing. This will contribute to the overall aim of reducing childhood obesity in

0-5 year olds in Cwm Taf Morgannwg (as measured in the Child Measurement Programme). Childhood

obesity is driven by environmental, societal and individual factors. The scale of the problem and its

relationship to a number of diseases is well documented, and obesity is a leading cause of ill health in Cwm

Taf Morgannwg and Wales.

The successful applicant will promote physical activity and play messages alongside healthy eating content

detailing the wide benefits to family living, physical and mental health.

The proposed social marketing campaign should provide local information about the healthy options available to people in an attempt to drive positive and healthy behaviour changes (e.g. being more active,eating a healthy diet etc).

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=104301

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

Contract delivery over 3 years

3 Conditions for Participation

3.1

Minimum standards and qualification required

please refer to the below

Further information and full specification details can be found on

https://etenderwales.bravosolution.co.uk/web/login.shtml under Project_45192.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

T686 ITT83 PROJECT 45477

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Some required outputs of the bid are as below:

- Original campaign content

o A brand that families in CTM can identify with

o Social media content

- Web page presence that can host original content and link to the plethora of opportunities to improve

family wellbeing that exist across CTMUHB geographic area

- Social media page creation (we will be advised by the bidders on the best platforms to engage with the

targeted demographic- parents of children 0-5) and subsequent management of this

- Social media evaluation reports

Further information and full specification details can be found on

https://etenderwales.bravosolution.co.uk/web/login.shtml under Project_45192.

NOTE: The authority is using eTenderwales to carry out this procurement process.

(WA Ref:104301)

5.2

Additional Documentation

5.3

Publication date of this notice