Description of the contract
Monmouthshire County Council seeks to procure a specialist Destination Management System, comprising a fully responsive bilingual (English/ Welsh) website with integrated and intuitive content and data management systems and a separate Provider Extranet for partner businesses to update their own product data. We are looking for a solution from a supplier with a proven track record in the supply and ongoing investment and development of specialist destination management systems hosted on their own servers.
Background Information – The existing Visit Monmouthshire DMS contract terminates on 30th November 2021 and a new specialist Destination Management System needs to be in place with all content and data migrated before then.
Requirements - The specialist Destination Management System needs to include the following specific functionality:
• Bilingual English / Welsh fully responsive website optimized for SEO & CRO
• Intuitive and fully integrated content and data management systems
• A separate Provider Extranet which allows partner businesses to update their own database entries
• Auto translate to enable translation of content into non-Welsh / English target market languages
• Digital asset management system
• An ecommerce solution – ideally integrated with database entries for cross / up selling – or compatibility with an off the shelf e-commerce solution
• Publishing of pdfs, video embeds / headers & multimedia digital assets
• Geotagging of product data and display of product experiences on Google / hotspot maps
• Universal search
• GDPR compliant email marketing (including newsletter sign up) with automation
• Supply of Crowdriff UGC license (core and advanced digital platform) and / or display of Crowdriff UGC galleries and single image embeds on dynamic content pages.
• Specialist itinerary and walking route promotion
• Dynamic widgets to feed database content (within specified parameters) onto third party websites
• Performance monitoring of KPIs
• HTML sitemap
• Events calendar and functionality to allow third party event organizers to add their own events
• Display of user reviews (TripAdvisor) on database entries
• Virtual folders / vanity URLs
• Integration / compatibility with the TXGB (Tourism Exchange Great Britain) platform to enable local businesses to promote and globally distribute bookable products.
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