Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
YPO
41 Industrial Park
Wakefield
WF2 0XE
UK
Contact person: The Contracts Team
Telephone: +44 1924664685
E-mail: contracts@ypo.co.uk
NUTS: UKE45
Internet address(es)
Main address: http://www.ypo.co.uk/
Address of the buyer profile: https://procontract.due-north.com/register?ReadForm
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services
Reference number: 001069
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
YPO are looking for Providers to be appointed onto a Framework Agreement for the
provision of Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and
Video Production services. The Framework is designed to meet the needs of YPO and any of
YPO’s wholly owned associated or subsidiary companies.
The Framework Agreement will cover the period from 14 September 2021 to 13 September 2023 for Lots 1, 2, 4, 5 and 6 with two options to extend for an additional 12 months. The first decision
to extend the contract period will be taken by the end of May 2023 and will be dependent on
satisfactory completion of all aspects of the contract to date, the current market conditions
for this category and YPO’s contracting structures. The maximum contract period will
therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review,
incorporating price negotiations and KPI performance.)
For Lot 3 the Framework Agreement will cover the period from 01 January 2022 to 31
December 2023 with two options to extend for an additional 12 months. The first decision to
extend the contract period will be taken by the end of September 2023 and will be
dependent on satisfactory completion of all aspects of the contract to date, the current
market conditions for this category and YPO’s contracting structures. The maximum
contract period will therefore be 4 years from 01 January 2022 to 31 December 2025
(subject to an annual review, incorporating price negotiations and KPI performance.)
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
2 500 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Lot 1 - Creative Agency
II.2.2) Additional CPV code(s)
79300000
II.2.3) Place of performance
NUTS code:
UKE45
II.2.4) Description of the procurement
Lot 1 is for the procurement for Creative Agency to support .
YPO are looking to award 3 agencies to the Framework Agreement to provide creative
support to YPO's marketing team for campaigns and one-off jobs
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60%
Quality criterion: Social Value/Sustainability
/ Weighting: 10%
Cost criterion: Cost
/ Weighting: 30%
II.2.11) Information about options
Options:
Yes
Description of options:
The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Lot 2 - Brand Marketing
II.2.2) Additional CPV code(s)
79300000
II.2.3) Place of performance
NUTS code:
UKE45
II.2.4) Description of the procurement
Lot 2 is for procurement for Brand Marketing.
YPO is seeking a suitable agency to provide strategic brand marketing services for the life of the Framework. The scope of the work is broad; however, the successful Supplier will work closely with YPO’s Board and Senior Leadership Team (SLT) to support the development of the business plans, objectives, and vision of the organisation.
The Provider will offer marketing consultancy on a call-off basis to support business planning, brand identity, positioning and strategy development and work will be issued on a project by project basis.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60%
Quality criterion: Delivery
/ Weighting: 10%
Quality criterion: Social Value/Sustainability
/ Weighting: 10%
Cost criterion: Cost
/ Weighting: 20%
II.2.11) Information about options
Options:
Yes
Description of options:
The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 3
II.2.1) Title
Lot 3 - Public Relations (PR) & Public Affairs (PA)
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKE45
II.2.4) Description of the procurement
Lot 3 is for procurement for Public Relations (PR) & Public Affairs (PA).
YPO is seeking a suitable agency to provide Public Relations (PR) and Public Affairs (PA) Services for the life of the Framework.
The appointed agency would form an extension to the in-house communications team and would be expected to devise and deliver PR and PA plans that underpin the sales and marketing plans and YPO’s three-year business strategy, to raise awareness of the YPO brand as well as generating affection and advocacy from YPO’s most important stakeholders. The PA plan will also demonstrate YPO as the leading provider of frameworks, products, and services.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 55%
Quality criterion: Delivery
/ Weighting: 10%
Quality criterion: Social Value/Sustainability
/ Weighting: 10%
Cost criterion: Cost
/ Weighting: 25%
II.2.11) Information about options
Options:
Yes
Description of options:
The Framework Agreement will cover the period from 01 January 2022 to 31 December 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of September 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 01 January 2022 to 31 December 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 4
II.2.1) Title
Lot 4 - General Print
II.2.2) Additional CPV code(s)
22000000
79800000
II.2.3) Place of performance
NUTS code:
UKE45
II.2.4) Description of the procurement
Lot 4 is for the procurement for General Print.
YPO are looking to award 3 agencies to the Framework Agreement to provide general print services to YPO's marketing team. The general scope of this Lot includes but is not limited to, the printing of items such as:
• Flyers
• Booklets
• Event stands
• Magazines
• Posters
• Bespoke promotional packaging
• Signage
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 30%
Quality criterion: Delivery
/ Weighting: 15%
Quality criterion: Customer Service & Technical Assistance
/ Weighting: 10%
Quality criterion: Social Value/Sustainability
/ Weighting: 10%
Cost criterion: Cost
/ Weighting: 35%
II.2.11) Information about options
Options:
Yes
Description of options:
The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 5
II.2.1) Title
Lot 5 - General Print and Fulfilment
II.2.2) Additional CPV code(s)
22000000
79800000
II.2.3) Place of performance
NUTS code:
UKE45
II.2.4) Description of the procurement
Lot 5 is for procurement for General Print and Fulfilment.
YPO are looking to award 3 agencies to the Framework Agreement to provide printing, packing, distribution, and fulfilment services for UK based mailing of print and other associated marketing resources.
The general scope of this Lot includes, but not limited to the printing and fulfilling of items
such as:
• Flyers
• Booklets
• Magazines
• Bespoke promotional packaging
The scope of fulfilment will include the above items, along with bespoke letters or inserts to multiple addresses.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 30%
Quality criterion: Delivery
/ Weighting: 15%
Quality criterion: Customer Service & Technical Assistance
/ Weighting: 10%
Quality criterion: Social Value/Sustainability
/ Weighting: 10%
Cost criterion: Cost
/ Weighting: 35%
II.2.11) Information about options
Options:
Yes
Description of options:
The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 6
II.2.1) Title
Lot 6 - Video Production
II.2.2) Additional CPV code(s)
92100000
II.2.3) Place of performance
NUTS code:
UKE45
II.2.4) Description of the procurement
Lot 6 is for procurement for Video Production.
YPO require one Supplier to support the delivery of a video programme for the business.
The type of work required will be varied but may include, but not limited to customer case studies and testimonials, short create and make videos targeted at Schools, along with event filming, corporate videos and videos to support explaining complex content to customers
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 25%
Quality criterion: Delivery and Customer Service
/ Weighting: 10%
Quality criterion: Creativity
/ Weighting: 20%
Quality criterion: Social Value/Sustainability
/ Weighting: 10%
Cost criterion: Cost
/ Weighting: 35%
II.2.11) Information about options
Options:
Yes
Description of options:
The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-009596
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Lot No: 1
Contract No: 001069
Title: Lot 1 - Creative Agency
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/09/2021
V.2.2) Information about tenders
Number of tenders received: 17
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Luna Studio Ltd
Hurst
UK
NUTS: UKJ11
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
AGNE Ltd T/A Alphagraphics
Stockton on Tees
UK
NUTS: UKC11
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Elygra Ltd
Chester
UK
NUTS: UKD6
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 500 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: 001069
Title: Lot 2 - Brand Marketing
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/09/2021
V.2.2) Information about tenders
Number of tenders received: 10
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
EBY Design Ltd
Tamworth
UK
NUTS: UKG24
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 500 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: 001069
Title: Lot 3 - Public Relations (PR) & Public Affairs (PA)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/09/2021
V.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Grayling Communications Ltd
London
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 500 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Contract No: 001069
Title: Lot 4 - General Print
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/09/2021
V.2.2) Information about tenders
Number of tenders received: 8
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Ratcliff & Roper (Printers) Ltd
Barnsley
UK
NUTS: UKE31
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Visual Print & Design Limited
Lincoln
UK
NUTS: UKF30
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Webmart Ltd
Bicester
UK
NUTS: UKJ14
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 500 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 5
Contract No: 001069
Title: Lot 5 - General Print and Fulfilment
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/09/2021
V.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Webmart Limited
Bicester
UK
NUTS: UKJ14
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Visual Print and Design Limited
Lincoln
UK
NUTS: UKF30
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Synergy Print Management Limited
Lichfield
UK
NUTS: UKG24
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 500 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 6
Contract No: 001069
Title: Lot 6 - Video Production
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/09/2021
V.2.2) Information about tenders
Number of tenders received: 10
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Superkrush Films Ltd
Gateshead
UK
NUTS: UKC2
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 500 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
YPO are purchasing on the behalf of other contracting authorities. Please see the below link for
details: https://www.ypo.co.uk/about/customers/ojeu-permissible-users
YPO will incorporate a standstill period at the point of notification of the award of the contract is
provided to all bidders. The standstill period will be for a minimum of 10 calendar days, and
provides time for unsuccessful tenderers to challenge the award decision before the contract is
entered into. The Public Contracts Regulations 2015 provide for aggrieved parties who have been
harmed or are at risk of harm by a breach of the rules to take action in the High Court (England,
Wales and Northern Ireland).
VI.4) Procedures for review
VI.4.1) Review body
High Court of England and Wales
London
UK
VI.5) Date of dispatch of this notice
27/09/2021