Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
UK
Contact person: procurement@aru.ac.uk
E-mail: procurement@aru.ac.uk
NUTS: UKH1
Internet address(es)
Main address: www.aru.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/angliaruskinuniversity
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
T20/33_Search Engine Optimisation (SEO)
Reference number: T20/33
II.1.2) Main CPV code
72316000
II.1.3) Type of contract
Services
II.1.4) Short description
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
240 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
72316000
72414000
72300000
II.2.3) Place of performance
NUTS code:
UKH1
Main site or place of performance:
II.2.4) Description of the procurement
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:• Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel• Identification of key search terms which could aid visibility• Review of target landing pages and assess their ability to rank for target keywords• Identification of any content gaps• Advice on actions required to preserve SEO during projects such as content mergers and IA updates• Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:• Recommend and advise on target keywords• Provide ongoing on-page optimisation of agreed course keywords• Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:• Regular technical SEO check to maintain technical best practice• Advice on how to address and resolve any technical SEO issues• Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:• Advise on appropriate tracking and measurement to determine success• Provide regular reports with agreed metrics to show progress and ROI• Reports summarising advice and strategies to improve SEO.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend for a further 24 months on a year by year basis
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-012202
Section V: Award of contract
Contract No: CT20/33
Title: Search Engine Optimisation
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
28/09/2021
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Anything is Possible Media Ltd
10910014
Pelhan House, 25 Pelham Square, Trafalgar St,
Brighton
BN1 4ET
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 235 748.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Chelmsford
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
28/09/2021